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Public Relations Skills

PR for Anyone

As a real estate agent, it’s important to be the “famous” agent in your community. The media is going to use someone as their real estate expert, so let it be you. By incorporating this type of visibility into your day-to-day plan, it will help you grow your real estate business. People upsizing?

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How to Create Great Content – FAST

PR for Anyone

Look at holidays and what you can relate your real estate business to and then post things about that. August – 21 st Senior Citizens Day – What are the trends of Senior Citizens and real estate? This is a great way to highlight your expertise in the real estate market with this demographic.

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Four More Tips for Environmental PR Pros

Landis PR

So, in addition to all the reporters with those titles, make sure you include the real estate, news, travel and political reporters who also cover these topics. We’ve developed some really in-depth stories for our clients by working with meteorologists from local TV stations, as well as The Weather Channel. Working on ESG?

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How We Doubled Webinar Leads By Becoming Our Own Biggest Advertiser

Contently - Strategy

In 2019, we decided to add a thin banner to the top of our homepage to promote upcoming resources and webinars. Rethinking your website real estate. It’s a tactic I’d strongly recommend, especially if you have a trusted blog or resource center. No image, just one line of text and a call-to-action button.

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Behind the Headlines With Lynda Fernandez

Cision

After graduating from college with a degree in broadcast journalism, a professor recommended me for a part-time position at the local Fox affiliate. We also have partnerships with 136 real estate associations or organizations throughout the world. Relationships expand your reach, resources and opportunities.

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Building a Media Strategy with Cassie Lawrence, JSA+Partners

OnePitch

We did localized business and trade pitching to demonstrate how this FAA legislation was going to impact those regions and industries and we ended up securing some great pieces that moved the needle for the client. Whether an embargo, exclusive, or resource, I make sure that it’s reflected in the subject line. .

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Why HR-PR Should be a Pillar of Any Program

Shift Communications

Human Resources-Public Relations (HR-PR) is something I rarely walk away from a meeting with a prospect or new SHIFT partner without bringing up. In its many iterations, HR-PR commands a good portion of business press; real estate. Some clients proactively ask for PR’s help building an employer brand. First, why?