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Business’s Best Path to Racial Justice

Mindful Marketing

It will take hard, long-term work and commitment in order to combat deep-seated and systemic racism. Enlist internal champions: While your goal may be for everyone in your organization to embrace the idea of racial reconciliation, not all will be equipped or enthusiastic about this plan.

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RICS Sustainability Report 2022: some green shoots?

Practical Law Construction

This impacts both rents and prices with non-green real estate assets being subject to a brown discount. First, the International Cost Management Standard provides a globally consistent method for carbon whole lifecycle reporting for buildings. The construction industry has already made progress.

Report 52
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Maxim Behar for the Polish Magazine PR Manager: Modern PR Globally

Maxim Behar

In order to do it correctly, we must have a completely different level of understanding of the company's activities, we must know the internal organizational structure, and even to put ourselves in the CEO’s place. Today I can see everyone's reactions on the screen because the system shows me their faces simultaneously.

Meeting 98
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How OhioHealth increased their newsroom coverage by 889% in one year - Part 2

Presspage

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. and "Is this really something that should have that top half of the real estate?"

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Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

It’s a complicated system, but I would say anyone struggling with this needs to show value by presenting articles and opportunities and then showcasing this success to your executives on a weekly or monthly basis. I balance a lot of hats internally and externally but it’s a challenge and I enjoy learning each day.

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New England Patriots Forget to Run SEO Play for Deflategate Microsite

Ishmael's Corner

Most people aren’t going to search on the “Wells Report,” and certainly no one is going to be searching for “context” on this topic, wasting this valuable real estate. As a sidenote, it would be amusing to implement a heat map tracking system to observe what people try to focus on upon arriving at the site.

SEO 60
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Agency Life 101: Kristina Norris, Learning & Development Coordinator

Shift Communications

Nevertheless, I have been able to assist with internal processes like onboarding, creative brainstorming practices and management development that make adjusting to growth like ours a little easier. You’ve worked in training in everything from the real estate field to the PR and marketing industry now.

Agency 60