Melissa Agnes

FEBRUARY 28, 2019

A common fear when it comes to issue and crisis management is the uncertainty around virality. Nobody wants the unwelcome surprise of having an otherwise seemingly insignificant issue go viral * against their organization. Crisis Ready TM Formula for Detecting the Probability of Negative Virality. Well, good news!

Viral 179

Viral How To Crisis Management Crisis 179

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. And how is it different from social media monitoring? So, they must be monitored and analysed closely.

Strategy 370

Strategy Communications Reputation Measurement 370

NewsWhip

APRIL 19, 2022

In the first blog of our series that uses Home Depot as a guide for how brands can utilize NewsWhip Spike, we demonstrated how to monitor earned media about your brand in real time. The employee first made waves through a viral TikTok where she explained how she sleeps in her car and showers at a Planet Fitness.

Analysis 148

Analysis Viral Employee Crisis 148

Melissa Agnes

MARCH 13, 2018

But the thing is, with all the challenges, obstacles, and realities of crisis management today, by the time leadership reaches for this plan, the story is already miles ahead, potentially even going viral, and stakeholders are already demanding answers to their questions, concerns, and speculation. Let me explain.

Crisis 179

Crisis Crisis Management Brand Branding 179

NewsWhip

OCTOBER 11, 2023

As such, brands must be cognizant of how their reputation is perceived — and this can extend beyond the industry in which the company directly operates. Brands can detect, analyze, and respond to any potential impending issue before it emerges and damages their reputation. And how are brands handling their emergence?

Reputation 78

Reputation Retail Nonprofit Viral 78

Sword and the Script

JUNE 3, 2020

Tell them what you saw, what you think and how you feel. Survey Identifies Most Recommended PR Tech Vendors, Meltwater Adds Signals, TVEyes Spots Logos in Broadcasts, Cision Shows Pageviews of Coverage, Burrelles Names First Women President For years, I have published a new post every Tuesday like clockwork. But I did watch, listen and read.

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Mindful Marketing

NOVEMBER 6, 2022

Although someone occasionally sees and points out part of an image that was secretly altered, such as a celebrity’s unusual narrow waistline, these detected cases are only a fraction of those in which pictures are materially changed and which sometimes deceives others. Really good photoshopping can be completely undetectable.

Marketing 77

Marketing LinkedIn Technology Comparison 77