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Boosting your PR team’s ROI with Media Monitoring

Onclusive

There are several metrics that can be used to measure the cost-benefit analysis of any technology platform. While companies can spend time understanding things like Total Cost of Ownership or metrics that they’ve created specific to their sector, the number that provides the most insight is ROI (Return on Investment). Lona Therrien.

Media 195
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How a PR agency can contribute to your communications strategy, and how to select the right agency for your business

Onclusive

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. How a PR agency can contribute to your communications strategy. However, not all brand and PR agency relationships are created equal.

Agency 195
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Collaborate Better: Measurable KPI’s that Benefit the Bottom Line

Stern + Associates

How do some rare companies unleash the power and passion of their employees and their broader networks to achieve tremendous innovation and growth, while many organizations’ know-how is trapped in silos? How do leaders avoid the traps that turn well-intentioned collaboration into overload, underperformance, or biased decision-making?

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International Women’s Day 2024: How Inspiring Inclusion Leads to Innovation and Growth

Stern + Associates

In a world where diversity and belonging ignite innovation and growth, the leaders who reflect on the transformative power of inclusion within their organizations and take action to foster it will be the ones who come out on top. Making meaningful change means challenging the status quo. families), as three-dimensional human beings.”

Internal 107
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PR Measurement: An Integrated Approach

Burrelles Fresh Ideas

Messages can begin as earned media and then may be repurposed and moved through owned, shared and paid to boost engagement and awareness or increase uptake with your target audience(s). In 2010, AMEC developed the ‘ Barcelona Principles ,’ a best-practice guideline to measure how well PR efforts are working.

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11 ways Social Listening will Transform your Communications Strategy & Performance

Onclusive

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. And how is it different from social media monitoring? Yes, that’s right, it’s not just for marketing teams!

Strategy 370
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Press Release Checklist to Maximize Your Results

PR Fuel

With regular press release distribution, you can remain top-of-mind. The next time a consumer needs your product or service, they’ll recall seeing your release. With this guide, you can learn how to produce a press release publications will want to publish. Releasing a new product or service.