Waxing UnLyrical

MAY 17, 2013

Today’s roundup focuses on one of the most important aspects of any business, customer service. Here are five posts looking at the importance of customer service (including its importance in public relations). How Stories Improve Sales and Customer Experience. TGIF, everyone!

Customer Service 76

Customer Service Resources LinkedIn Employee 76

Sword and the Script

FEBRUARY 4, 2020

For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. TVEyes was hit by a ransomware attack last week that crippled its services. To be sure, the company responded to my inquiry about service restoration on Twitter: “Yes, service is restored.

Software 101

Software Analysis Data Tools 101

Waxing UnLyrical

JUNE 27, 2016

This week’s roundup is how to avoid your ICs looking as if they should be decorating a wheat field in Nebraska. Why: “The truth is, social media is bigger than just the marketing department,” writes Kate Lee for Fronetics as she explores why allowing the right people access can help “your customers get better service.”

Banking 42

Banking Writing Social Media Strategy 42

Waxing UnLyrical

APRIL 13, 2015

This Friday, April 17th, I’m proud to be included in the speaker line up for #NovaCOM15 presented by Rutgers’ School of Communication and Information (SC&I – I teach there too). So I figured it would be neat to do a roundup of posts that reflect some of the very smart minds that will be presenting at this conference.

Web 40

Web Retail Twitter Print 40

Waxing UnLyrical

MAY 9, 2016

With Friday’s micro-training coming up, I thought I’d give you a head start on the 7C Social PR Framework™, since the training is built around it. C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. Wouldn't you like to be in her kitchen?

Case Study 40

Case Study Study Training Small Business 40

Sword and the Script

DECEMBER 24, 2019

and for B2B services it was 10.1%. According to Prowly, “The best day to send a press release is on Thursday when the average open rate jumps to over 26%…The worst days are Wednesdays and Fridays when even 85% of your emails get lost in the journos’ inboxes.”. Customer satisfaction surveys: 31%. over the next 12 months.

Marketing 78

Marketing Publicity Survey Study 78