five-data-points-busy-pr-pros-should-be-watching 
Business Wire
MARCH 30, 2020
How do busy communicators know which data points are most important to review when their time is limited? We looked at the most used areas of our analytics report, NewsTrak , and break down the top five data points our clients are focusing on the most.
Onclusive
AUGUST 15, 2017
We consider it one of our missions to help strip away the fear PR and communications strategists feel when their executives or clients ask for proof that what they’re doing is working. So today, we’re sharing the top takeaways from a fireside chat focused on PR metrics and the “d” word: data! Why is this the case?
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Presspage
SEPTEMBER 5, 2018
Unlike digital marketers who can measure the cost per acquisition (CPA), click-throughs and campaign referral traffic, PR has traditionally been measured by key performance indicators (KPIs) such as media coverage reputation, potential readership/viewership and coverage sentiment. Impressions. Website Traffic. and engagement.
Sword and the Script
JUNE 7, 2022
I took a business ethics course when I was studying for my MBA. As a communications pro, you are generally privy to conversations the rest of your peers are not. My point is, that I’ve had many behind-the-scenes glimpses of these things from multiple perspectives. And here we go the PR Tech Sum for the month of June 2022….
Sword and the Script
FEBRUARY 4, 2020
Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. There’s a PR tech question in there too! And now, here’s this month’s PR technology summary….
PR 20/20
MARCH 26, 2020
We’ve been watching it from afar, as the tidal wave slowly moved closer. businesses and schools shut down, and many professionals were jolted into improvising a home office for an indefinite work-from-home period. As a marketing agency, how should we respond? At PR 20/20, we believe there is. And suddenly, it was here.
Stephen Waddington
DECEMBER 30, 2019
This is my annual long-read essay on the future of the PR business. Dr Jon White is a reflective PR practitioner and scholarly provocateur. He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. PR is a social science. PR slow to adopt an integrated tool stack 11.
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