Consumer Fashion Radio Storytelling 
Burrelles Fresh Ideas
FEBRUARY 27, 2024
The Chiefs beat the 49ers in thrilling overtime fashion, with quarterback Patrick Mahomes passing to Mecole Hardman for the winning touchdown. This year, consumer packaged goods took center stage in the ad lineup, with brands like Oreos, Pringles, Mountain Dew, Doritos, and M&Ms dominating the commercial breaks. and Jermaine Dupri.
Konnect Agency
NOVEMBER 16, 2022
With infinite digital space coupled with dwindling consumer attention spans, a PR agency’s greatest task is to cut through the content clutter and help brands attract, capture, and retain consumers by way of the media’s reporting. One of the most succinct and successful ways to do this? A PR Agency’s Brand Video Fundamentals.
Waxing UnLyrical
JULY 18, 2019
According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. As a first step, we reached out to Jenn Im, Korean-American fashion and beauty vlogger, and fashion designer, best known for her YouTube channel, previously titled ClothesEncounters.
ImPRessions - Crenshaw Communications
JANUARY 25, 2018
Above all, through speeches, radio addresses, and his writings, Churchill presaged the modern business or political leader bent on making his mark through strategic thought leadership. Today’s most effective PR relies on emotional storytelling to make connections with consumers.
Cision
JULY 20, 2015
The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. Birchbox has a cascade of triggers to perpetuate the consumer relationship. Something else was going on. Who doesn’t want to talk about that?
ReimaginePR
MAY 30, 2015
Even radio. At last year’s CES, the largest consumer electronics tradeshow in the world, I was asked for this piece a number of times. Headshots of stiff CEO’s are pretty darned old fashioned. Build the rest as you can and be fearless in your storytelling and rigorous in your truthfulness. Lead media release.
Sword and the Script
DECEMBER 11, 2018
“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Consumers trust others of similar ilk. Also see PR and Storytelling; Off Script No.
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