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PR Rock Stars: Life Time’s Dan DeBaun

Communications Conversations

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. He’s a former journalist-turned-PR pro. Why Life Time?

Radio 167
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7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset

Sword and the Script

10 Fundamentals for Successful B2B Media Interviews. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. a) Press releases typically get more internal scrutiny than any other category of public facing content. A majority (78%) of U.S.-based

Survey 102
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Spotlight on a Solo PR Pro: Meet Jen Peterson

Solo PR Pro

She had a summer internship at a local station in Connecticut and discovered the job wasn’t the right fit for her after a particularly gut-wrenching day where she had to interview a grieving mother who had tragically lost her children in a fire. It seems like it’s just enough exercise for me to enjoy it and not hate it.”.

Meeting 83
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Behind the Headlines With Stuart Pfeifer

Cision

In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. My daily newspaper of choice is… the Los Angeles Times for local news, The New York Times for exceptional writing, national and international news and The Wall Street Journal for business coverage.

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An analysis of the impact of AI on skills in PR

Stephen Waddington

A crowdsourced exercise by the #AIinPR panel over the past few months has characterised more than 120 tools. Tools were benchmarked against the GBOK framework by an international group of practitioners. The exercise was highly subjective – hence so is the analysis and interpretation of the data. AI tools in PR?

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How to Craft a Messaging and Positioning Strategy for Your Brand

Contently - Strategy

What if I told you I exclusively use high-quality ingredients from local female or minority-owned farms? Or that I donate half of the money I make from each bake to the local hospice? During those interviews, you should have spoken to customers about your competitors. Without additional information, probably not.

Strategy 138
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Maximising resilience of health and well-being assets in crisis situations

PR Conversations

One of the problems for me, though, with this focus is that it is almost entirely on individuals’ ability to adapt and their ‘internal local of control’ Public relations seems to reflect a largely individualistic perspective with little attention on systemic or structural factors and forces.

Crisis 63