Remove Examples Remove Local Remove Pitching Remove Product Launch
article thumbnail

Public Relations Review

PR for Anyone

She pitched it to her editor who loved it too and they wrote an article about me. Be Newsworthy My biggest piece of advice when it comes to publicity is to start locally. Local media loves to cover stories about local businesses. Did you invent a new product, write a book, or win an award? New” is the key word.

Publicity 331
article thumbnail

Launch Marketing: Launch PR Strategy to Maximize your Brand Post Launch

5W PR

Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. What is a Product Launch Strategy? A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market.

article thumbnail

6 Ways To Generate PR When You Have No News

ImPRessions - Crenshaw Communications

But after the initial executive moves, product launch, or funding announcement, then what? As we mentioned in a previous post, every PR team should have industry monitoring in place to identify reactive pitching opportunities. But an hoc data-driven story is a good option for pitching the media during lulls. Be an expert.

B2B 147
article thumbnail

5 PR Lessons From Our Favorite Instagrammers

ImPRessions - Crenshaw Communications

Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. It’s the perfect example of how different mediums converge. Here are some PR lessons we gleaned from some of our favorite Instagrammers.

Instagram 159
article thumbnail

7 Tricks for Creating Impactful PR Campaigns

PR Fuel

For example, if your audience comprises college students, use a persona that speaks directly to them. Use press releases to spread awareness for a product launch or an important business milestone. If you run a small business, local media can help you reach your target audience. Research Your Audience.

article thumbnail

Best Practices for Finding and Reaching out to YouTubers That can Help Your Brand

Buzzstream

Now that you have set your budget and created your target customer profile, it’s time to find prospective YouTubers to pitch to. The first is using Google search and YouTube search to type in your keywords and find a list of influencers you could pitch to. . Local citations are a great way to link to your business online.

YouTube 116
article thumbnail

Boost Your Brand’s Appetite: How to Find the Perfect Food PR Agency

Prohibition

Some agencies specialise in working with restaurants, helping them create a strong presence in the local culinary scene and attract customers. Others focus on food and beverage product launches, working closely with food companies to generate excitement and media coverage around new offerings. How do you measure PR success?

Agency 62