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12 Months of Content Marketing For 2018

Cision

For example, if you have a big charity event in December, you could schedule a few posts in the weeks beforehand to tackle a related topic and promote the event. If you attend industry trade shows or conferences, don’t keep what you learn under wraps. March: Revisit Your Best Content. July: Leverage What You Learn.

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What is Technology PR?

5W PR

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. Capabilities can include event planning, execution, and post-event support.

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How To Use Social Media At An Event

Beyond PR

Events are innately social; they thrive on interaction, engagement, and community. With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Be present on the right platform at the right time.

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5 Ways PR Beats Paid Advertising

ImPRessions - Crenshaw Communications

Close behind are e-books (67%), infographics (66%), and blog posts (66%).” An executive’s participation in a trade show panel can yield video, media coverage, blog posts, and social media engagement. Plus, earned and owned content can boost SEO over the long haul, driving more leads in your direction.

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5 Unique Ways to Score Media Coverage

Cision

If you’ve recently conducted a study or have important information to share, an infographic may be the best way to showcase it. Start attending events like trade shows and industry conferences. Reporters and other thought leaders may also be attending these events, so getting involved could get your brand coverage.

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10 Image and Video Tools for PR Pros

Solo PR Pro

I use this to promote posts, share a thoughtful quote or publicize an event. This is a nice tool to promote a new service, feature, or event. . Tell your client’s product creation story or share scenes from a conference or trade show. Adobe Spark. You can use it to create animated posts for social. PicPlayPost.

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12 Months of Content Marketing

Beyond PR

For example, if you have a big charity event in December, you could schedule a few posts in the weeks beforehand to tackle a related topic and promote the event. If you attend industry trade shows or conferences, don’t keep what you learn under wraps. March: Revisit Your Best Content. July: Leverage What You Learn.