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Acting Ethically Means Going Beyond Performative Action – Candace Hamana

Ethical Voices

She discusses a number of important ethics issues, including: What to do when your employer doesn’t let you act in true faith How to make land acknowledgments more than a performative action The importance of cultural contexts Tell us about yourself and your career? What is the most difficult ethical challenge you ever confronted at work?

Ethics 82
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Sephora Data-Privacy Penalties Sound Alarm for Marketers

PRSay

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 For further reading: Using Data Ethically to Inform PR Strategies ( Strategies & Tactics , September 2022). million in penalties for alleged violations involving its targeted-advertising practices.

Privacy 78
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Creative Headlines Will Drive PR SEO & Success in 2017

Cision

Many times, the agency spearheads the job of launching and maintaining multiple content marketing platforms to deliver the client’s message — journalism aside. In this polemicized media environment, journalism becomes reliant on reach to new audiences in a unique new way.

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Google’s Cookie Ban May Put a Brighter Spotlight on Original Content

Contently - Strategy

” A 2020 report published in the Journal of Retailing and Consumer Sciences noted that more than half (around 53 percent) of consumers queried about their comfort level with targeted ads were at least “slightly uncomfortable” with the practice.

Privacy 106
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The transition from media to PR: Four former journalists talk about the surprises, struggles and wins

Communications Conversations

Paul Business Journal). You know you have skills but you don’t know how they will translate outside of journalism. The journalism world is much more fast-paced. Teaching people on the PR side about the journalism side. Journalism taught me a lot – including that life isn’t guaranteed to anyone.

Media 112
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Would you buy a car from that man? Reputation is personal

Prakkypedia

Where are the direct marketers, furniture sales people, cosmetic consultants, mobile phone retailers, jewellery sales people, whitegoods sales people, and clothing sales people? Do you feel comfortable walking into a telco retail outlet and negotiating a new telephone deal? And they’re also toward the end of the trust scale).

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Social Media Rock Stars: Cargill’s Sue Serna

Communications Conversations

They understand how to find information and have very high standards for accuracy and ethics. All of that said, we have also successfully hired people who came from non-journalism backgrounds. And I am still a junkie for books about shopping behavior and the retail industry (I covered retail for 10 years in my reporting career).