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Reputation Accounts for More Than 63 Percent of a Company’s Market Value.

Reputation Us

Reputation has always been valued, but until recently, it was considered difficult to quantify and often overlooked as a tangible risk. Today, reputation has emerged as a critical asset for companies worldwide with insurance companies recognizing its loss as a legitimate risk. appeared first on ReputationUs.

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PRBI Barometer: 2023 Brings Higher Expectations of Ethical PR

Scott Public Relations

In the current volatile operating environment, organizations are in high need of support in building sustainable reputation and trust. Ethics more important than ever The latest survey clearly highlights the significance of ethical PR.

Ethics 52
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A Simple and Wise Approach to Reputation Security

Reputation Specialist Michael Toebe

If you have worked long and hard to build a respected and valued reputation you certainly want to take every ethical step to guard and maintain it. For most people, the path to that figurative type of insurance might be well known, simple and well traveled. John Powell, Professor at UC Berkeley. I value you.

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Navigating global risks: opportunities for corporate communicators to drive positive change

Wadds Inc.

Reputation, Risk and Resilience 2024 is a literature review unlike any other that asks important questions about the future of the planet, society and life itself. Cartwright shared a prepublication draft of the Reputation, Risk and Resilience 2024 with me last week. Here’s what stood out for me.

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How PR Can Boost A B2B Brand

ImPRessions - Crenshaw Communications

Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. And it’s often very cost-effective relative to consumer public relations. A strategic PR campaign can influence the buying decision.

B2B 170
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LinkedIn Social Selling for MDRT Financial Services and Insurance Pros

wiredPRworks

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company. Here's my press release.

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Start Burning Bridges Today

Reputation Specialist Michael Toebe

We can teach ourselves to break free from, overcome and turn our backs forever on what is either not serving us well in the present or that which will likely catch up to our name, reputation and well-being in the future.