Remove Ethics Remove Guidelines Remove Storytelling Remove Technology
article thumbnail

PR Strategies For Disruptive Technologies

ImPRessions - Crenshaw Communications

Disruptive technologies like artificial intelligence (AI), blockchain, and others are constantly reshaping various industries. The challenge that any new technology faces is explaining the full implications of its tech once unleashed. As disruptive technologies aim to overturn the status quo, they often challenge entrenched systems.

article thumbnail

Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” However, going into next year, this technology will also change the way crisis communication and reputation management is done.

Writing 194
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Hyundai “Message To Space” TV Spot – Marketing Masterpiece or Brilliant Illusion?

MaccaPR

You wonder if her Dad saw it, and that’s what keeps you watching - it’s just great storytelling.”. No matter whether parts of the four-minute Hyundai spot might have been staged, it’s a stone cold masterpiece of video storytelling – the crisp editing and use of Johann Strauss’ “Voices of Spring” waltz, in particular, is exquisite.

Film 48
article thumbnail

45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Source: Code of PR Ethics? ). Data, storytelling and blogging of grow in importance. Source: What Does “Storytelling” Mean to You? ). Are PR pros truthful?

Survey 177
article thumbnail

State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. ” Good medicine, like good content, comes down to trust and results.

article thumbnail

State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. ” Good medicine, like good content , comes down to trust and results.

article thumbnail

Truth vs. Disinformation: How to Win

Scott Public Relations

It doesn’t mean abandoning ethics. Sell out our ethics and values? Yes, we know storytelling has been a communications mantra for some time. How about this for a guideline: “The MeToo movement is incredibly important and is changing the way in which women have been taken advantage of and degraded in our society.

How To 52