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5 Ways to Reimagine the Press Release

Cision

A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers. The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips. Personalize Your Brand. Conclusion.

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Public Relations Tips: Grow to New Heights Fast in 2020

PR Fuel

It might mean providing quick tips in a video or on an infographic. Third, content marketing plays well with Google and other search engines, no matter how many times they change their algorithms. Search engines today are very efficient at finding content people want to read or watch. Sounds great, doesn’t it?

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How to Choose the Best Press Release Writing Service for Your Specific Needs

PR Fuel

Instead, they should read like an article you can read in the newspaper or magazine with timely, relevant information that would interest readers. They can also include photographs, media, or infographics depending on the topic. It first helps to know the difference between a press release and a regular piece of content marketing.

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What is Digital PR? Read Before Starting Your First Campaign

Buzzstream

Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Here are some specific examples of Hero content: Surveys.

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The Best Execution for your Link Building Campaigns

Buzzstream

So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. This is often easier than updating a more complex execution such as an interactive infographic because it is usually a case of updating copy and visuals with new ones. Static infographic.

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Media relations is thriving

Stephen Waddington

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The Daily Telegraph was the first UK national newspaper to go online in November the same year.

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How the Explainer Changed Digital Media Forever

Contently - Strategy

The first approach yields a timeline of newspaper articles, which you can piece together to create a full story. Some of Vox’s best straightforward explainers in the last few years include this infographic visualizing data on Earth’s biodiversity, a piece on psychedelics , and this article on impeachment.

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