Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels. Also, social media.

Meeting 0

Meeting Social Media Employee Pinterest 0

Stephen Waddington

FEBRUARY 12, 2019

billion use social media. This is data from We Are Social’s Digital 2019 Global Digital report. It disintermediates all previous forms of media enabling anyone to become a publisher; and it creates the opportunity for communities to form around an organisation, topic or issue, creating communities and markets.

Publicity 79

Publicity Community Pinterest Reputation 79

Beyond PR

MAY 18, 2017

There is no better story to illustrate the power of social listening to generate business. The fact that this incident happened many years ago—and social media usage has grown exponentially since then—hint at the fact that social conversations that can generate leads are everywhere. Social Conversations Aren’t So Random.

How To 57

How To Instagram Social Media LinkedIn 57

MaccaPR

DECEMBER 19, 2016

Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels. Earned Social Media Posts - Here's an idea: Set up a series of social media content that can be posted to your company or brand social channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. The quarterly data published by social media platforms tells the story. Pinterest has posted sustained growth in visual imaging. Action: Investigate the changing media landscape in the market or sector in which you operate.

Publicity 164

Publicity Ethics Data Community 164

Journalistics

APRIL 17, 2013

What about that one employee you have that does something amazing outside of work? Think Local. It’s harder and harder for local papers to survive in today’s media climate. Leverage your social media channels to help extend the reach of your content beyond your site. Pin images to pinboards on Pinterest.

Brand 52

Brand Branding Media Local 52

Journalistics

MARCH 2, 2013

No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. You may want to take on a client of your own to start gathering work examples – consider helping out a family or friend with their business, or volunteer for a local non-profit organization or church.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Beyond PR

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Miscellaneous social networks. Nieman Lab.

Real Estate 57

Real Estate How To Web Case Study 57

PR Fuel

OCTOBER 30, 2018

Whether you are posting on social media, writing a blog post, or commenting on another thread, the impression that people get of you and your business will stick. Email Marketing Plus Social Media Equals Astronomical Reach. 7 Tips on Writing the Perfect Welcome Email. This is as equally true online as it is in real life.

Communications 40

Communications Pitching Writing Social Media 40