Sat.Mar 08, 2014 - Fri.Mar 14, 2014

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A Look at Malaysia Airlines’s Crisis Communications During the Crisis of Flight MH370

Melissa Agnes

'By now, we’ve all heard of the terrible crisis Malaysia Airlines is facing with flight MH370 appearing to have vanished out of thin air with over 200 passengers and crew members aboard. It’s an unthinkable situation, though one that every airline needs to be prepared to properly manage at any given time. So how is Malaysia Airlines handling this crisis?

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The future of PR at the World Communication Forum in Davos

Stuart Bruce

'Tomorrow at the World Communication Forum in Davos I’m leading a panel discussion on the future of the public relations industry provocatively titled ‘PR is dead vs. Long live the all PR channel’. We’ve got a fantastic line-up of panellists: Paul Holmes – the founder and CEO of The Holmes Report, the global PR magazine website. Paul has an intimate working knowledge of the latest developments at the world’s biggest PR companies, the most innovative boutique PR consultancies as well as in-house

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Friday fun: great YouTube parodies

Prakkypedia

'Parodies are fun, aren’t they? Once upon a time they were the preserve of comedians, TV shows and other professionals in the media and entertainment industries. But today with social media tools at our disposal, anyone creative and savvy can make a parody for all of us to enjoy. You’re no doubt one of the millions who watched The First Kiss video this week: It turns out that this charming clip is part of a marketing campaign (which doesn’t make me angry, in fact I admire them).

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Three Things Email Subject Lines Must Do

Waxing UnLyrical

'The other day I needed a bit of comic relief (we were gearing up for the #HopeProject launch and it was a bit frenetic, to say the least), so I posed this question on Facebook: “Complete: ‘You know you have a winner when the email subject line reads __.’ “ I learned a great deal from this exercise. Specifically: 1. PR and Marketing folk don’t sleep.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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When Everyone is a Reporter, Everyone in your Organization is a Spokesperson

Melissa Agnes

'By Patrice Cloutier, Strategic communications professional and member of the Agnes + Day Crisis Intelligence Team. One of the characteristics of social convergence is the omnipresence of mobile devices equipped with video cameras. It’s how news is made today. As we know, this puts tremendous pressure on organizations to respond quickly when things go south.

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New Piece on Edelman.Com about Internet Freedom

Where the Fishermen Ain't

'I have a new article published on my employer''s site about Internet freedom in light of Sir Tim Berners-Lee''s proposed "Internet Bill of Rights.". For staunch supporters of Internet freedom, Tuesday delivered evidence of one of the most satisfying self-inflicted injuries yet observed in U.S. politics. Senator Dianne Feinstein took to the Senate chamber to accuse the Central Intelligence Agency of secretly searching the Senate Intelligence Committee’s computers.

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Memejacking: How to Get Started Marketing with Memes

Waxing UnLyrical

'Guest Post by Adrienne Erin . No matter how old you are, it should be clear by now that there are certain things that are “quintessentially Internet” – that is, they belong to the people who were raised on the Internet, in all of its omnipresent glory. Memes are one of those things. Image: Retis via Flickr, CC 2.0. For most of us, memes are a trifling way to spend the day: a source of laughter or, albeit less frequently, inspiration.

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NYU Twitter Chat Reveals the Bright Minds of our Future

Melissa Agnes

'I recently had the opportunity to join an NYU graduate class in a Twitter chat on crisis communications. I was so impressed by their answers to Professor Deirdre Breakenridge ‘s questions that I wanted to share them with you here today. There is a ton of valuable advice in the following tweets – and it’s certainly reassuring to know that these students represent the future of PR and communications.

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Monday Roundup: More or Less

Waxing UnLyrical

'Everyone who had to turn their clocks forward yesterday, has your body clock adjusted? Nope, mine neither. Image: Gabriele Iuvara via Flickr, CC 2.0. Too much of a good thing (like Daylight Savings Time!) can be as bad as too little. This week’s roundup features seven posts from around the web where more or less is the focus. 1. Make Your Blog A Winner By Cleaning Off The Kelp.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.