Onclusive
JUNE 22, 2016
A few weeks ago, our Director of PR Engineering published a post about how to best manage outsourced PR as a guide for those looking to streamline their processes. I expanded upon this thought recently in the Forbes article “Six Questions to Ask Before You Hire a Media Agency,” noting that being crystal clear on […].
Cision
JUNE 22, 2016
When it comes to a successful social media campaign, diversity is key. That means that rather than posting promotional update after promotional update, it’s important to share different types of shares so you appeal to a wide range of people with various interests. Here are the best types of social media shares to add to your mix. 1. The Useful Content Share.
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Beyond PR
JUNE 22, 2016
If you’ve ever created a hashtag for your brand, you understand the struggle summed up in this Onion headline: “ 2-Hour Meeting Spent Thinking Up Hashtag Absolutely Nobody On Planet Earth Will Ever Use.” The article may be hilarious, but losing hours to a hashtag – only to have it disappear into the social media mist – isn’t.
Cision
JUNE 22, 2016
If no one believes in your brand, how can you convince anyone to invest in you? Tom Lindell, managing director of Exponent PR, says harnessing your brand advocates’ opinions is key to influencing sales and building a successful brand strategy. In this interview, Tom discusses being the first public relations partner for Florida’s Natural, why brand advocates are so valuable and the importance of listening to your audience’s conversations.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Stern + Associates
JUNE 22, 2016
Don’t think you need a reputation strategy? Think again. Here’s how to define your thought leadership image before others do it for you. The post Why Your Reputation Needs to Be a Strategy, Not an Afterthought appeared first on Stern Strategy Group.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Flack's Revenge
JUNE 22, 2016
Although we use lots of buzzwords in the tech industry, we don’t often consider how and why. My story in MarketingProfs examines their importance and role. It drills down on Big Data and compares related hype to other buzzed-about topics, like IoT and Virtual Reality. Is it true, as Data-Driven NYC Meetup organizer Matt Turck said, that Big Data sounds “increasingly three years ago?
Stuart Bruce
JUNE 22, 2016
Stuart Bruce speaking up for Remain against Leave.EU CEO Liz Bilney. Please vote remain so it continues to be Great Britain. This blog post has been through countless iterations over the last few weeks. I’ve toned down the passion. I’ve stepped up the passion. I’ve added facts. I’ve removed facts. Nothing comes close to expressing what I truly feel.
ImPRessions - Crenshaw Communications
JUNE 22, 2016
Is Donald Trump’s presidential run just a giant PR push for his brand? And if so, is it backfiring? It doesn’t take a political pundit – or public relations expert – to suspect that Trump’s true goal in running for our nation’s highest office is to build up his name in order to license more products and properties.
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