ImPRessions - Crenshaw Communications
APRIL 10, 2023
As anyone in PR knows, we’re living in a boycott culture. Over Easter weekend Texas congressman Dan Crenshaw (no relation) hopped on the boycott du jour with a video pledging to “throw out every single Bud Light we’ve got.” The punch line comes when Rep. Crenshaw angrily opens that fridge to reveal — no Bud Light at all. “That was easy,” he quips, as he shuts the fridge door.
PRSay
APRIL 10, 2023
There are countless movies where the main characters overcome obstacles that life throws their way while trying to achieve a goal they had set for themselves. I just watched one the other night. However, it doesn’t just happen on the big screen. It happens in everyday life. Life is going to throw you curves. But that does not mean you will strike out.
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Agility PR Solutions
APRIL 10, 2023
As a PR professional, one of the most exciting aspects of working with food & drink clients is the opportunity to plan group press trips. Press trips are a valuable tool that enable PRs to personally showcase a client’s products, services, or destinations to the media as part of a unique and immersive experience that […] The post Mastering press trips: 4 tips to ensure a memorable trip that delivers appeared first on Agility PR Solutions.
5W PR
APRIL 10, 2023
Consumers care more about the impact of their purchases on the world. Brands must align values with ethical practices. To connect with modern consumers, a brand can update its values using various strategies. Conducting Market Research To update brand values, start by conducting market research. Conduct surveys, focus groups, and other types of research to gain insights into consumer values and concerns.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
APRIL 10, 2023
Fashion PR was once a critical aspect of the fashion industry, which involved building and maintaining relationships between fashion brands, designers, and the media to promote and enhance brand image and reputation. But the fashion media, and fashion model, is evolving, and consequently, fashion PR is changing. Historically, fashion houses relied on press for coverage […] The post Does traditional fashion PR still have a place in an evolving industry landscape?
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
HMA Public Relations
APRIL 10, 2023
Today's #MediaMonday profile comes to us from Terrance Thornton, who recently started the Arizona Digital Free Press, a digital-only, sustainable news organization covering Scottsdale and Paradise Valley. Meet Terrance and read more on his outlet in this blog post!
Agility PR Solutions
APRIL 10, 2023
Investment bank Piper Sandler Companies has been surveying teens about discretionary spending trends and brand preferences for many years, and has now released its 45th semi-annual Taking Stock with Teens survey, in partnership with global high-school-student network DECA, receiving input from 5,690 teens across 47 U.S. states with an average age of 16.2 years.
Culpwrit
APRIL 10, 2023
By Jenna Richardson It’s officially April, which is also Autism Acceptance Month. Each April, you’ll see many organizations participating in Autism Speaks’ popular Light it Up Blue campaign, promoting the puzzle piece symbol, donating to autism charities and sponsoring events like autism walks. Then, on May 1, everything will disappear. It’s the same with… Continue reading How PR Students and Pros Can Avoid Missing the DEI in DEI Months The post How PR Students and Pros Can Avoid Missing t
Agility PR Solutions
APRIL 10, 2023
TikTok videos are notoriously influential to users of the social platform, and brands and communicators should not overlook the opportunities to make an impact there—particularly in industries where visual appeal is a big strategic component. Travel and tourism is a perfect example of that, and new research proves it. The fast-rising social media powerhouse—which recently […] The post After seeing a new travel site on TikTok, 6 in 10 users want to visit—is your travel brand there?
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Institute for Public Relations
APRIL 10, 2023
This summary is provided by the IPR Digital Media Research Center PRovoke Media explored how professionals in the communication industry feel about the role of AI in their field. A survey of 406 communication professionals across the globe was conducted in March 2023. Key findings include:1.
Katie Paine's Measurement Blog
APRIL 10, 2023
The Measurement Ace Membership for Solo Practitioners includes: Access to all our premium content Our entire academic research library Access to all our guides and eBooks Access to tutorial videos and webinars A 15% discount to Measurement Base Camp
Institute for Public Relations
APRIL 10, 2023
This summary is provided by the IPR ESG & Purpose Research Library. The International Monetary Fund (IMF) examined characteristics and beliefs associated with climate risk perceptions and preferences for climate policies. An online survey was conducted between July 5 – Aug. 11, 2022. Key findings include: 1.
Katie Paine's Measurement Blog
APRIL 10, 2023
The Measurement Marquis Level for Agencies includes: Access to all our premium content Access to all our guides and eBooks Access to Tutorial videos and webinars Access to online course replays A 15% discount to Measurement Base Camp for up to 2 employees a year
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Institute for Public Relations
APRIL 10, 2023
This summary is provided by the IPR Organizational Communication Research Center. PwC assessed the role and importance of trust in business. A survey of 500 business executives, 2,508 consumers, and 2,012 employees was conducted Feb.17-23, 2023.
Katie Paine's Measurement Blog
APRIL 10, 2023
The Measurement Maestro Enterprise Level includes: Access to all our premium content Access to all our guides and eBooks Access to Tutorial videos and webinars Access to online course replays A 25% discount to Measurement Base Camp for up to 2 employees a year Access to 2 hours of consulting time with Katie Paine per year (available for annual subscriptions only.
Katie Paine's Measurement Blog
APRIL 10, 2023
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