Ronn Torossian

NOVEMBER 9, 2023

In the fast-paced and highly competitive financial services industry, effective public relations can be a game-changer. Finance PR involves much more than just disseminating press releases. It’s about building and maintaining trust, managing reputations, and communicating complex financial matters to diverse audiences. Financial institutions, whether banks, investment firms, or fintech startups, rely heavily on their […] The post Strategies for Navigating Finance PR appeared first on

Strategy 195

Strategy Banking Financial Reputation 195

Prowly

NOVEMBER 9, 2023

In the PR world, a small element may become crucial. Like something as simple as a boilerplate. What is a boilerplate in a press release? It’s like your company’s ID card wrapped up in a press release – short and sweet but so very important in making a bond with your audience. As well as […] The post How to Write a Press Release Boilerplate – Definition & Guide appeared first on Prowly Magazine.

Writing 104

Writing How To Company 104

Ronn Torossian

NOVEMBER 9, 2023

Internal corporate communication is essential for a successful organization. It brings teams together, aligns employees with the company’s mission, and ensures everyone is working toward common goals. Importance of internal corporate communication Internal corporate communication involves exchanging information, ideas, and messages within an organization.

Internal 195

Internal International Corporate Communications 195

Prowly

NOVEMBER 9, 2023

If you don’t ask, you don’t receive. And if you run a business, you don’t have to ask for feedback all the time – you can just collect it on your own. Instead of waiting for (potential) customers to tell you how they feel about your brand, you can be proactive and measure brand sentiment. […] The post How to Measure Brand Sentiment in PR – The 2023 Guide appeared first on Prowly Magazine.

Measurement 104

Measurement Brand Branding How To 104

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

NOVEMBER 9, 2023

From the ad inserts that you find in your morning newspaper to eCommerce giants who work with another brand to create a product, all of these are partnerships. With the right partnership, everything falls into place to provide value for all stakeholders, including the customer. Forging partnerships with another brand is a textbook marketing move […] The post 4 types of brand collaborations that supercharge sales—and overlooked PR tips appeared first on Agility PR Solutions.

Brand 110

Brand Branding Newspapers Marketing 110

Agility PR Solutions

NOVEMBER 9, 2023

We’ve all seen them and done the double-take. From mascara-clad eyelashes on the London underground and lipstick smudges across the streets of Paris, to giant handbags bouncing across Tower Bridge; 2023 has certainly been a year for computer-generated imagery (CGI) marketing. But as more and more fashion and beauty brands are experimenting with surrealist technology, […] The post How CGI content is impacting brand authenticity within beauty & fashion marketing appeared first on Agili

Fashion 105

Fashion Brand Branding Marketing 105

HMA Public Relations

NOVEMBER 9, 2023

After attending a recent Veterans Day Breakfast, Abbie Fink is reflecting on her experience and sharing a powerful symbolic gesture that honors the fallen, missing and imprisoned men and women of the U.S. Military. Read more.

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Agility PR Solutions

NOVEMBER 9, 2023

Although the fall weather cooled things down for us, Bulldog’s traffic stayed red hot in October, another record-breaking month for us—and that’s thanks to you, of course. But some important news stories grabbed a lot of interest, including posts about critical topics like why 2023 has been such a tough year for comms news business, […] The post ICYMI: Bulldog’s Top 10 posts in October tackled topics like comms pros’ tough year for new business and new FTC content guidelines appeared first

Guidelines 105

Guidelines Course Publicity 105

OnePitch

NOVEMBER 9, 2023

During every holiday season, headlines proclaiming, “The perfect gift for your mom,” “Ideal gifts for him,” or “Top picks for animal lovers” are a helpful shopping tool and one of the most widely-read articles for publications. To increase visibility for your client or business’ product or service during a time when consumers are inclined to spend, you want to secure a spot on these lists.

Pitching 92

Pitching Consumer Tools Publicity 92

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

5W PR

NOVEMBER 9, 2023

3 Trends We Saw at AdWeek 2023 AdWeek, the annual advertising and marketing conference, is a crucial event that brings together industry leaders, marketers, and innovators to discuss and forecast the evolving landscape of advertising. AdWeek 2023 didn’t disappoint and provided invaluable insights into the ever-changing world of marketing and advertising trends.

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Trends Retail Advertising Advertising 78

Steve Barrett on PR

NOVEMBER 9, 2023

Bilingual ads, Spanish language on packaging and diverse creative teams are the hallmark of modern omni-cultural marketing.

Creativity 124

Creativity Marketing Blogging 124

5W PR

NOVEMBER 9, 2023

Types of Influencers and When to Use Them Influencer marketing is a crucial part of digital advertising. It helps brands reach a larger and more engaged audience. In the world of influencers, there are different categories based on follower count and engagement levels. Macro influencers Macro influencers are like digital celebrities. They have lots of followers, sometimes even millions.

Product Launch 78

Product Launch Local Small Business Advertising 78

Maxim Behar

NOVEMBER 9, 2023

Host (Zhivko Krastev): The man in focus today is PR expert Maxim Behar, who made his debut on the music scene on the American R&B radio with his first single "PR We Are". He teams up with Big Sha, his son Lil Sha, and Nashville-based American country singer Sarah Haralson. The song made its debut premiere both in New York and on the Bulgarian radio.

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Radio Social Media Writing Publicity 59

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer