The Resolution Blog

APRIL 30, 2023

In this episode I interview PR measurement experts, Richard Bagnall and Darryl Sparey on their latest joint research that explores the effects PR has on attracting investors and gain funding for tech start-ups. We delve into the research results including the types of business that see this success, the PR approach needed to gain similar […] The post Coverage to Capital appeared first on PR Resolution — by CoverageBook.

Interviews 156

Interviews Measurement 156

Agility PR Solutions

APRIL 30, 2023

Every business needs to consider PR, especially small businesses, carefully. Small businesses need to be intellgent in their PR efforts to get noticed by their target market, develop a positive image for the brand and attract customers. This is not easy, though, especially in a day and age when so many aspects can impact PR. […] The post 5 important PR tips for small businesses appeared first on Agility PR Solutions.

Small Business 143

Small Business Brand Branding Marketing 143

5W PR

APRIL 30, 2023

May is Mental Health Awareness Month. Its purpose is to raise awareness, reduce stigma, and promote mental well-being. Mental health has become a prominent topic of discussion and advocacy, and there are great opportunities for businesses and marketers to integrate mental health into campaigns during Mental Health Awareness Month 2023. Addressing Mental Health in Marketing Campaigns To include mental health in marketing campaigns, it’s important to address it in content, messaging, and ima

Marketing 88

Marketing Resources Exercises Education 88

Agility PR Solutions

APRIL 30, 2023

Businesses use public relations campaigns to raise brand awareness, foster public trust, and enhance reputation. And the critical aspect when growing an organization is to spread the news about product launches, store openings, or any significant announcements. However, ensuring your message stands out in this ever-expanding industry can be challenging, especially if you’re a small […] The post 10 tips and strategies for building a successful PR campaign appeared first on Agility PR

Strategy 86

Strategy Product Launch Reputation Industry 86

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Institute for Public Relations

APRIL 30, 2023

A research analysis of how employees and companies are discussing mental health on Twitter and recommendations for how organizations can address it Download Full Report (PDF): The Business Case for Focusing on Employee Mental Health Cision and the Institute for Public Relations (IPR) explored the conversation surrounding employee mental health including topics such as burnout, … Continue reading The Business Case for Focusing on Employee Mental Health →

Employee 93

Employee Analysis Twitter Report 93

Steve Barrett on PR

APRIL 30, 2023

Another year of double-digit growth proves PR is being taken seriously at the highest echelons of organizational management.

Report 102

Report Agency Blogging 102

Agility PR Solutions

APRIL 30, 2023

Managing risk in corporate America is challenging enough, but much harder when top business leaders at the company can’t get on the same page. New research from global commerce platform WEX and Ipsos uncovers a significant disconnect on the risks facing businesses when it comes to the challenges posed by inefficient processes—just 42 percent of […] The post Risk management challenges: New research finds sizeable gap between C-suite and senior managers on threat of business inefficiencies a

Corporate 78

Corporate Company Trends Publicity 78

Doctor Spin

APRIL 30, 2023

There are four models of public relations. In their seminal work, “ Managing Public Relations ,” James Grunig and Todd Hunt (1984) introduced four models of public relations that have since become the most widely cited in academic circles. These four models—the press agentry, public information, two-way asymmetrical, and two-way symmetrical—are essential building blocks for crafting comprehensive communication strategies that cater to an organization’s diverse needs.

Publicity 52

Publicity eBook Ethics Resources 52

Medianet Australia

APRIL 30, 2023

If only 1 out 6 new pet owners chose to adopt rather than buy, it would help us get to “zero euthanasia” in Australia

Media 52

Media 52

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