Agility PR Solutions

MARCH 4, 2024

Unlike in the siloed days of marketing yore, success today calls for a holistic approach that integrates the needs of other business segments and aligns with the larger goals of the company. And while almost 9 in 10 B2B marketing leaders are more focused on business objectives today than five years ago, only about a […] The post Improving marketing impact: Misaligned marketing goals and business objectives reveals the need for a new approach appeared first on Agility PR Solutions.

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Landis PR

MARCH 4, 2024

By the Landis Team Photo courtesy of Pixabay Practical implementation of a media relations program is an art, not a science. After all, earned media isn’t transactional. The team at Landis is well-versed in understanding the benefits of a well-placed piece of content, but sometimes clients need a little more of an explanation on how this one tactic can move the needle on overall strategic communications.

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Agility PR Solutions

MARCH 4, 2024

If there’s any single global initiative that both people and organizations all agree on (except maybe for some political backlashers), it’s that citizens and companies should all be doing everything we can to practice and promote sustainability. But new research from the IBM Institute for Business Value finds that even while most organizations recognize sustainability […] The post Brands and businesses remain committed to sustainability, but current strategies are inefficient and wasteful—

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PRSay

MARCH 4, 2024

For a story to be compelling, it must be accurate, Ted Anthony said. “Establishing trust with your audience is the A-number-one thing.” That, “and is the story interesting? What do you want to leave people with at the end?” Sometimes, “I want to make them feel, to get them excited about the story. Or to make them understand something that would otherwise be inaccessible to understanding.

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

MARCH 4, 2024

On February 13, 2024, the inadvertent addition of an extra zero to Lyft’s 2024 earnings margin outlook caused shares to surge by 67 percent, only to plummet once the error was rectified later that day. This incident serves as a poignant reminder for public relations professionals of the significance of meticulous communication management and the […] The post PR lessons from Lyft’s earnings report press release error: 7 ways to ensure effective PR control structures appeared fir

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Agility PR Solutions

MARCH 4, 2024

Looking for ways to light up your social feeds? We know coming up with content that captivates can feel challenging. But, creating a buzz is crucial in this digital world. Today, social media is where brands stand out from the crowd. With 62.3 percent of the world’s population on social media, you don’t want to […] The post 6 straightforward ideas for social media posts that will impress your prospects appeared first on Agility PR Solutions.

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Social Media Media Brand Branding 105

Lauri Pehar Borsh

MARCH 4, 2024

The Annual B2B Thought Leadership Impact Report, Edelman and LinkedIn’s latest collaboration, reveals insights into B2B marketing. The study examines the impact of thought leadership on B2B decision-makers and C-suite executives, providing valuable guidance for organizations operating in this field. Key findings from the report highlight the pivotal role of thought leadership: […] The post Takeaways From The Annual B2B Thought Leadership Impact Report appeared first on Laurie Pehar B

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B2B Leadership Report Digital PR 78

5W PR

MARCH 4, 2024

Here’s what you need to know what know about the most trend-obsessed generation in history:  Gen Z Slang Trech – Comes from “treacherous”, meaning something incredibly odd or weird Bot – Referring to an AI bot playing poorly in a game, “You’re being such a bot” can be used when someone makes a mistake or acts weird. Pookie – Popularized by Campbell & Jett on TikTok , “Pookie is looking absolutely fire today” has become a viral internet phrase and a term of endearment to use

Fashion 78

Fashion Viral Trends Television 78

Mark My Words

MARCH 4, 2024

The Mercury News “Taking on Harry and Meghan was a great coup for Netflix,” U.K.-based public relations and branding expert Mark Borkowski told The Wrap. “It probably got a lot of eyeballs and subscriptions, but they (Harry and Markle) never delivered.” As for the couple’s rebrand, it’s not their first effort to try to find new ways to promote themselves as entertainment innovators, humanitarians or global thought leaders.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

5W PR

MARCH 4, 2024

Consumer spending is taking flight, and travelers are eager to rediscover the world after a period of grounded dreams. But in this exciting, competitive landscape, the question for brands becomes how they can grab their attention, ignite their imagination, and become their travel buddy of choice. The answer lies in understanding the evolved traveler.

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Travel Consumer Strategy Tourism 78

Mark My Words

MARCH 4, 2024

WARC Many children have their own social media accounts, even those who are supposed to be too young to have one. And they tend to have a very different relationship with influencers than an older generation. “They follow them, understand the algorithms, they are learning from them. [Because] they think that they can do it, younger kids are smarter than a marketing executive,” PR executive Mark Borkowski told the Financial Times.

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Financial Social Media Marketing Media 60

5W PR

MARCH 4, 2024

Here’s what you need to know what know about the most trend-obsessed generation in history:  Gen Z Slang Trech – Comes from “treacherous”, meaning something incredibly odd or weird Bot – Referring to an AI bot playing poorly in a game, “You’re being such a bot” can be used when someone makes a mistake or acts weird. Pookie – Popularized by Campbell & Jett on TikTok , “Pookie is looking absolutely fire today” has become a viral internet phrase and a term of endearment to use

Fashion 60

Fashion Viral Trends Television 60

Mark My Words

MARCH 4, 2024

Daily Mail Online Mark Borkowski, one of Britain’s leading PR gurus who represents a number celebrity clients, told MailOnline that despite the trappings of wealth and celebrity, a career as long as Graham’s takes its toll.

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5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Landis PR

MARCH 4, 2024

By Makenzi Jordan Rodriguez Photo courtesy of Pixabay “A good handshake should never be remembered, but a bad handshake can live in your mind f-o-r-e-v-e-r.” There’s that old saying, “you never get another chance to make a first impression.” So, if a handshake is part of that, how do you win that first encounter? Here are 5 ways your handshake can communicate effectively: A strong and firm handshake indicates that you are confident and have an open-minded demeanor.

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Institute for Public Relations

MARCH 4, 2024

This blog is provided by the IPR Digital Media Research Center Artificial intelligence (AI) has made a transformative impact on public relations practices. From the traditional adoption of AI in media monitoring and social media sentiment analysis, to the rapid development of generative AI in recent years, public relations professionals and organizational leaders are urged … Continue reading Can Corporate Social Responsibility Instill Warmth in Artificial Intelligence?

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The Hoffman Agency

MARCH 4, 2024

After nearly three months, my internship at The Hoffman Agency has come to an end. It’s been a program full of challenges, excitement and new experiences, and now as I look back, I can reflect on all the different lessons I have learned. Here are four in particular: 1. Even though all the accounts I was on were B2B tech, B2B tech encompasses a lot. The three accounts I worked on covered governance, higher education and the printing industry.

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Institute for Public Relations

MARCH 4, 2024

This summary is provided by the IPR Digital Media Research Center The Reuters Institute and the University of Oxford researched how the growth of AI will impact the reliability of news information and the sustainability of mainstream media. They also analyzed how organizations around the world plan to adapt to these challenges and manage potential risks.

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Journalism Technology Trends Media 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

The Hoffman Agency

MARCH 4, 2024

This year, the French office of The Hoffman Agency took part in the Viens voir mon taf operation. What’s Viens voir mon taf ? It’s a platform that puts caring companies in touch with 3 rd year of high school students from priority education groups to help them find their dream job. The 3rd year of high school’s internship is the student’s first professional experience at 14 years old, mandated by the French National Education.

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Institute for Public Relations

MARCH 4, 2024

Pew Research Center analyzed podcast content in the United States, specifically examining the guests hosted by top-ranked podcasts in 2022. A content analysis of 434 top podcasts with 24,004 episodes was conducted between Jan. 1 – Dec. 31, 2022. All podcasts were on Apple Podcasts or Spotify, and researchers used OpenAI’s Generative Pre-Trained (GPT) model to extract … Continue reading Trends Among Top-Ranked Podcasts in the U.S.

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Trends Analysis Training Social Media 52