Mon.Nov 13, 2023

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How to Use Sentiment Analysis in PR? The 2023 Guide

Prowly

Keeping track of who is mentioning you has become one of the most basic activities in PR. But what about what they are saying? If you have hundreds of mentions coming in daily, determining if they’re good or not could be a full-time job. Not anymore – thanks to sentiment analysis in PR. With a […] The post How to Use Sentiment Analysis in PR?

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Takeaways from IPREX’s State of Global Communications panel during Ragan’s Communications Week

Agility PR Solutions

During Ragan’s Communications Week conference last week, leaders from global PR and communication network IPREX offered a State of Global Marketing and Communications panel that examined trends and issues that PR and comms pros are facing around the world. Here’s a summary overview of some of the key takeaways from the firm’s presentation. The panelists […] The post Takeaways from IPREX’s State of Global Communications panel during Ragan’s Communications Week appeared first on Agility PR S

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How to Write and Send an AI Press Release (with Examples)

Prowly

Crafting an exceptional, engaging press release requires time and effort. While a simple announcement may only take a few hours, complex narratives with different angles might take a day or even more to put together. Whether you love or hate AI (and the buzz around it), it’s here to stay. The beauty of writing a […] The post How to Write and Send an AI Press Release (with Examples) appeared first on Prowly Magazine.

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A year of resilience: New PR agency research reveals a tough 2023 for firms—and what this year’s most successful did to stay in the black

Agility PR Solutions

2023 has been one of those “best of times, worst of times” periods for PR. The arrival of generative AI has taken productivity to a new level for many, reinventing the role as one that engages in more high-level media relations and campaign focus, and less tedious administrative gruntwork. But many comms firms have struggled […] The post A year of resilience: New PR agency research reveals a tough 2023 for firms—and what this year’s most successful did to stay in the black appeared first o

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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What’s the difference between social listening and social monitoring in PR?

Prowly

Imagine this situation: Friday afternoon is coming up and you get an email from your CMO, asking why the internet is blowing up about your latest campaign, and not in a good way. You’re about to head out of the office, but you check your social platforms and you see that all hell has broken […] The post What’s the difference between social listening and social monitoring in PR?

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Ultimate guide to law firm PR: Tips to embrace, PR benefits—and 8 steps to success

Agility PR Solutions

Looking to attract more cases and prospective clients for your law firm? Wondering how you can effectively promote your practice and boost business growth through strategic public relations efforts? Are you ready to discover how PR can help you establish yourself as an authority in your practice area, generate new leads, and build strong relationships […] The post Ultimate guide to law firm PR: Tips to embrace, PR benefits—and 8 steps to success appeared first on Agility PR Solutions.

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The Kindness Factor: How a Culture of Compassion Builds a Happier, More Productive Workplace

Stern + Associates

What does it take to cultivate a company culture of kindness, altruism and collaboration that attracts and retains talented employees? Discover top experts who offer fear-conquering strategies for a courageous, innovative workplace, research-backed tips to boost employee and customer happiness, thoughtful ways to bolster organizational resilience and mitigate stress, and frameworks for improving productivity by focusing on values, purpose, wellness and inclusion.

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How financial risk management boosts your sustainable marketing campaigns

Agility PR Solutions

When we talk about financial risk management, the mind wanders to bookkeeping, accountants, and analysts…right? However, in today’s ever-evolving business landscape, financial risk management has emerged as an important foundation for crafting effective and sustainable marketing campaigns. Image source If you think about it, risks can emerge in so many different ways.

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#MediaMonday – Fred Mayson

HMA Public Relations

Today’s #MediaMonday feature comes to us from Fred Mayson, a general assignment reporter for Mohave Valley Daily News and two other regional papers from News West Publishing, the Laughlin Nevada Times and Needles Desert Star. Meet Fred in this post!

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Changing the World with Kindness

Solo PR Pro

Today is World Kindness Day , and while we don’t normally celebrate every designated day on the calendar on this blog, we are here for this one. We are at a time in our history when mistrust, miscommunication and meanness seem to dominate the culture. As communication professionals we not only see it all, but are also subjected to it in our personal and professional lives.

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?Sustainability isn’t a Trend – It Should be Your Bottom Line

Landis PR

By Makenzi Jordan Rodriguez Photo courtesy of Pixabay In a world where environmental consciousness is paramount, consumers seek sustainable products and services and prioritize businesses that share this value. An environmental public relations (EPR) agency can help your company effectively communicate its green initiatives to a broader audience, highlighting your commitment to positively impacting the planet.

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Protected: 2023 IPR-Leger Disinformation in Society Report

Institute for Public Relations

There is no excerpt because this is a protected post.

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PR expert Maxim Behar debuted on the music scene with the song "PR We Are"

Maxim Behar

Hosts (Maria Konstantinova and Viktor Dremsizov): That's right the song premiered simultaneously in New York and Sofia. How did he decide on this challenge and what motivated him to take up music we will now find out from the man himself. We say good morning, it's very nice to have you with us, Mr. Behar. Maxim Behar: Good morning, thank you very much.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Visiting Hoffman in China — a global agency, locally relevant

The Hoffman Agency

Previously on #BuildingBridges2023, Mike spent time in our offices in Singapore and Taiwan. (If you didn’t catch the blog post, you can check it out here before diving into the below). The latest leg of Mike’s journey took him to Shanghai — where he got an inside view of the Chinese market for the first time. A westerner’s perspective I was incredibly excited about the opportunity to visit China because it’s hard to get an “inside” perspective from the U.K. — especially compared to markets like

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