Cision
APRIL 20, 2016
A successful public relations pitch has the potential to elevate your brand in a way advertising simply can’t. When a reporter writes about you, it’s an unbiased look at your brand, whereas advertising is heavily slanted in your direction. But a good pitch starts with finding the right reporters. There are thousands of them (and don’t overlook bloggers too!
Communications Conversations
APRIL 20, 2016
It’s no secret–the media landscape has shifted. Seismically. Media share news differently now. Media create news differently now. Media are different. Much different than they were 16 years ago (wanted to keep it to 2000 for comparisons). And sure, the PR world has adapted the way they pitch and work with the media. To varying degrees. But, have we really adapted our mindset and approach based on how the media landscape, from a macro-view, has changed?
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Cision
APRIL 20, 2016
Authenticity can mean the difference between connecting with your audience and losing them to a competitor. Glenn Boyet, director of corporate communications at AmeriQuest Business Services, says being truthful and transparent is one the most important goals for brand communication. In this interview, Glenn discusses the importance for keeping communication simple, the necessity of coordinating public relations with social media and using content to inform and educate rather than sell.
Ishmael's Corner
APRIL 20, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. If you missed it last week — perhaps studying the latest numbers from the Department of Labor? — BuzzFeed proved what everyone has always believed in theory. If you stretch enough rubber bands across a watermelon, it will eventually succumb to the pressure in one glorious Kodak moment.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Cision
APRIL 20, 2016
It was at Mark Schaefer’s closing keynote at Social Media Marketing World on Tuesday, April 19 in San Diego, where I decided that if this year’s conference had a tagline it would have been this: “Be. More. Human.”. If there is anything social media marketers (or any marketers for that matter) need to get behind, it’s that it’s past time for them to set aside their own agendas and focus on their audiences first.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Waxing UnLyrical
APRIL 20, 2016
Guest Post by Jordan Feise. [Ed: Jordan works for Traackr, an SBC client; we developed the Academy of Influencer Marketing together. Her guest-posting on WUL has no ties to AIM or any form of compensation; I asked her to submit a GP because she’s killer smaht.]. Influencer marketing has officially gone mainstream. 84% of brands plan to integrate influencers into their current marketing strategy.
Beyond PR
APRIL 20, 2016
If I asked you to list out which audiences are central to your PR and marketing efforts, I bet it’d be safe to surmise your current and prospective customers are at the top. Somewhere on your list, though, will be your organization’s executive team, investors, and other stakeholders. While your customers – and the media who influence them – should definitely be the cornerstone of your strategy, you won’t receive more resources to optimize your efforts unless you have the buy-in
Stern + Associates
APRIL 20, 2016
By the end of the decade, every company will be a software company, predicts Robert Tercek, business futurist and digital media pioneer. We’re entering a new era defined by data. The post Now You See It, Now You Don’t: The New Ecosystem of Value Creation appeared first on Stern Strategy Group.
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