Prohibition

APRIL 18, 2023

It is no secret in the world of social media marketing that video content can help your brand standout. An effective video content strategy can both tell the story of your business in a clear, concise way, as well as engage users through striking visuals. Video content can support your business objectives, whether that is to launch a new product, convey a key message or position yourself as a thought leader.

Video 62

Video Sports Brand Branding 62

ImPRessions - Crenshaw Communications

APRIL 18, 2023

The terms “ public relations” and “reputation management” are sometimes used interchangeably. Yet, although they’re often intertwined, they are distinct. Gartner calls reputation management “the practice of influencing stakeholder perceptions and public conversations about an organization and its brands.” And public relations is defined as “the professional maintenance of a favorable public image.” Public image and reputation are close, and in both cases the goal is a more positive o

Reputation 333

Reputation Crisis Customer Service B2B 333

Sword and the Script

APRIL 18, 2023

A study including behavioral data and a poll of 38,000 B2B professionals finds the more B2B content your “audience consumes, the more likely they are to be closing in on a purchase decision.” B2B content and buyer intent are two of the hottest topics in B2B marketing – and a new study offers some details as to how these are linked. NetLine captured behavioral data from some 5.4 million B2B professionals that downloaded and engaged content on its syndication and leadgen platform.

B2B 144

B2B Study Consumer Report 144

5W PR

APRIL 18, 2023

The market for healthy plant-based beverages is on the rise. Consumers can now choose from options like almond milk, oat milk, and pea protein-based drinks to avoid animal products. Companies in this space face tough competition. To attract consumers, effective beverage marketing strategies are crucial. Focusing on Taste Healthy beverages face a big challenge: taste.

Agriculture 88

Agriculture Consumer Energy Education 88

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

APRIL 18, 2023

In today’s competitive marketplace, food and drink brands need to stand out if they are to catch the attention of potential customers. However, with products constantly vying for attention on supermarket shelves, it can be challenging for brands to make a lasting impression. So, what can determine which products end up in customers’ baskets and […] The post 5 ways PR can move products from the shelf to the shopping basket appeared first on Agility PR Solutions.

Brand 86

Brand Branding Publicity 86

Agility PR Solutions

APRIL 18, 2023

Marketing personalization changes everything—from the offers you present to the way you communicate with your prospects, personalization is a complete mental reframe. And in 2023 and beyond, personalization is key to establishing a strong brand identity. With a continuous shift in consumer demands, steep competition, and marketing noise, standing out is a must.

Consumer 86

Consumer Marketing Brand Branding 86

Axia PR

APRIL 18, 2023

In this episode, Alan Samuel Cohen joins host Jason Mudd to discuss how to become an excellent TEDx speaker. Alan shares his knowledge of what makes a good speech. They also discuss how to stand out against other applicants, how to be bold and back it up, and why it is okay if your idea isn’t new. Tune in to learn more!

How To 62

How To Publicity 62

Agility PR Solutions

APRIL 18, 2023

In case there was any doubt, CX has risen to the top of consumers’ priority list in today’s marketplace—and it has also become brands’ and businesses’ most elusive strategic goal. New research from experience orchestration firm Genesys confirms that the #1 challenge for organizations worldwide is keeping up with rising consumer expectations as they struggle […] The post CX now top priority—and companies’ #1 challenge—as it becomes unmistakably linked with brand loyalty appeared first on Ag

Company 78

Company Brand Branding Consumer 78

Prohibition

APRIL 18, 2023

Measuring the success of your PR activity can be difficult, as results are often more tricky to quantify than traditional advertising and marketing campaigns. So how do you measure the success of your PR efforts? We’ve compiled a list of key metrics that you can consider when it comes to evaluating your PR activity. Media coverage One of the most effective ways to measure the success of PR activity is to look at the amount of press coverage it generated.

Measurement 62

Measurement How To Comparison B2C 62

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

HMA Public Relations

APRIL 18, 2023

Many people are finding themselves more motivated and interested in health and fitness. Today Rayna Burgett is taking a look at the industry, examining which marketing strategies are most effective. Check it out!

Strategy 66

Strategy Marketing Industry 66

Prohibition

APRIL 18, 2023

Another month means another meet the team! For April, get to know all about Dawn, our Digital Marketing Manager and major Justin Bieber fan girl… How long have you been at Prohibition? I joined Prohibition last July 2022, so around 8 months, will actually be coming up to my 1 st year anniversary in a few months – which is crazy! What do you love most about your job?

Meeting 62

Meeting Agency Social Media Interviews 62

Mediagraphix PR

APRIL 18, 2023

Content marketing is one of the renowned promotion strategies focused on developing and distributing innovative, valuable, and quality content to gain more brand awareness and attract the potential audience for a brand. The main objective of content marketing is to build trust among the audience and establish a brand as a thought leader in its… The post 06 Content Marketing Strategies Your Business Should Try appeared first on MediagraphixPR.

Content Marketing 52

Content Marketing Strategy Marketing Brand 52