Wed.Nov 15, 2023

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5 roles of artificial intelligence in digital PR—and how to optimize them

Agility PR Solutions

Many forward-thinking businesses are investing in AI to streamline their processes. In fact, the global market revenue for AI continues to soar. According to Statista, in 2021, the market for AI in marketing was estimated at 15.84 billion U.S. dollars, with projections indicating it will surpass 107.5 billion by 2028. Image via Statista This exponential […] The post 5 roles of artificial intelligence in digital PR—and how to optimize them appeared first on Agility PR Solutions.

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ICON 2023 Q&A: Delta’s Gina Laughlin on an ‘Employees First’ Approach to Internal Comms

PRSay

Over the next few weeks, PRsay will post Q&As with several thought leaders who spoke at PRSSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. On Oct. 15, PRSSA honored Gina Laughlin with its Hall of Fame Award, which recognizes PRSSA alumni who are currently PRSA members and have made outstanding contributions to the profession.

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The quest for trust: 7 in 10 companies consider trust a strategic business objective, but measuring it is fraught with several challenges

Agility PR Solutions

Trust is a holy-grail imperative for brands and businesses today, with consumers and other stakeholders becoming more skeptical at every turn. But this elusive metric poses a host of challenges for leaders—how exactly does a business entity earn trust, what indicators inform its progress, and how do you know when you’ve succeeded? New research from […] The post The quest for trust: 7 in 10 companies consider trust a strategic business objective, but measuring it is fraught with several ch

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Stay ahead and save time with NewsWhip’s AI Digest

NewsWhip

Today we’re announcing the launch of NewsWhip’s AI Digest, combining the dependability of our trusted data with the speed of GPT insights. This new offering is all about amplifying your capabilities – giving you immediate context on broad coverage and a fast lane to understanding without compromising on the depth of insights to which you’re accustomed.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How effective public relations integration elevates enterprise sales

Agility PR Solutions

In today’s fast-paced business landscape, where competition is fierce and customer relationships are paramount, enterprises are constantly seeking innovative strategies to stand out. One approach that has gained traction is integrating public relations into the sales process. The fusion of these two disciplines offers a powerful synergy that can significantly elevate enterprise sales and cultivate […] The post How effective public relations integration elevates enterprise sales appea

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7 mistakes small businesses make that limit Black Friday and Cyber Monday success

Agility PR Solutions

The holiday-shopping mega-days are quickly approaching—we mean Black Friday and Cyber Monday, of course—and to be competitive and successful, small to medium-sized businesses (SMBs) need to be prepared. But there are mistakes they often make that pushes their potential sales revenue over to the big-box retailers. One thing we know is that most sales will […] The post 7 mistakes small businesses make that limit Black Friday and Cyber Monday success appeared first on Agility PR Solutions.

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Effective Marketing Strategies for Fast Food Chains

5W PR

Fast food chains have become a ubiquitous part of modern life, offering convenience, affordability, and a wide variety of culinary options. In today’s competitive market, successful fast-food marketing strategies are more crucial than ever for these chains to attract and retain customers. Fast food market The fast food industry is highly competitive and has witnessed significant changes in consumer preferences and behavior.

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What Do Public Relations and Winemaking Have in Common?

HMA Public Relations

Following a week in the Northern California wine country, Alison Bailin is discussing winemaking and its parallels to public relations. From investment to experience, discover the key elements that connect these two in this blog post.

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3 ways PR firms quote pricing dishonestly

Axia PR

Buyers beware! Another lesson on why hourly billing might be unethical. Common pricing tactics other public relations firms employ are highly concerning. And based on what some of our newer clients are telling us, it seems to be a more common occurrence.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Maxim Behar in Kamen Vodenicharov's show "The Evening of." on 7/8 TV

Maxim Behar

Host (Kamen Vodenicharov): The show in which we have popular Bulgarians as guests, and you can ask all of your questions concerning them. Tonight, we have a very erudite, broad-minded, and informed expert who sees things happening under the surface of the media and public space. Our guest has had a remarkable career beginning as a newspaper correspondent.

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