Thu.Oct 26, 2023

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Top Trends That Defined Brands in 2023 and What's Next for 2024 | Business Wire Blog

Business Wire

As we wrap up an eventful 2023, this is a great time to reflect on our cultural touchstones and what we talked about the most. What continues to link generations? Where do the paths diverge and why? And how do companies and brands draw on these issues to better position themselves to appeal to audiences and customers?

Blogging 471
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6 ways to use data-driven analytics and insights to optimize PR campaigns

Agility PR Solutions

In today’s digital age, organizations have access to vast amounts of data generated from various sources, including social media platforms, online news outlets, and customer feedback channels. By effectively utilizing this data, PR pros can make informed decisions, measure campaign effectiveness, and drive impactful strategies. This article will explore ways that businesses can use data […] The post 6 ways to use data-driven analytics and insights to optimize PR campaigns appeared fi

Analytics 123
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How to Write a Restaurant Press Release (Example and Template)

Prowly

Press releases are one of the most effective ways to spread the news about your restaurant. However, most restaurant owners don’t have press release writing skills. Today, we’re going to change that. No matter if you’re a business owner or a PR pro who wants to work in the restaurant industry, you need to know […] The post How to Write a Restaurant Press Release (Example and Template) appeared first on Prowly Magazine.

Writing 104
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Holiday-shopping update: New research looks at how consumers are shopping, spending and saving so far in 2023

Agility PR Solutions

Brands and retailers are hoping for big holiday-shopping dollars in 2023, after recession fears and inflation realities curbed spending for many throughout the year. New research from digital experience software firm Sitecore finds that the spenders are out there, but it’s the smartest and most prepared that are well poised to thrive and survive this […] The post Holiday-shopping update: New research looks at how consumers are shopping, spending and saving so far in 2023 appeared first on

Consumer 117
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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In AI We Trust? Unlock Innovation Without Compromising Ethics

Stern + Associates

There’s no doubt that advancements in artificial intelligence have pushed our society to the next level of technological breakthroughs. Exciting developments in finance, healthcare, education and more have taken humanity to new heights in speed and productivity. While machine learning and AI create a world of opportunities for innovators, they also present new risks with the potential to impact business and relationships.

Ethics 115

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Words matter more than ever

Steve Barrett on PR

The horrific events of the past few weeks in Israel and Gaza have left many people struggling to find the right words to respond.

Blogging 133
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Why Predictions Are Powerful

HMA Public Relations

The perspectives of a reliable source have significant influence on decision-making. Justin Liggin shares the power of prediction and discusses how public relations utilizes predictive insights in this post. Take a look!

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This Week in PR Ethics (10/26/26): Is it ethical to sabotage other work to protect your own?

Ethical Voices

Holy cow, there sure are a bunch of ethics issues to discuss this week. From the sabotaging of others work to the unethical targeting of children and fake images, propaganda and spokespeople, there were some fascinating stories this week: Is it ethical to sabotage other work to protect your own? – This is by far my favorite ethics article of the past few months.

Ethics 85
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Pitch Guide: Mia Maguire, The Daily Beast

OnePitch

Mia Maguire is the Commerce Editor at The Daily Beast, Scouted. Her work has also appeared in SPY, Variety, Robb Report, Footwear News, StyleCaster, Food52, SheKnows, INSIDER, The Knot, and more.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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3 Reasons You Might Need a “One-Stop-Shop” Communications Agency

Stern + Associates

We often work with clients who have multiple communications agencies for different aspects of their program. They will have one for social media, another for digital marketing, another for media relations and perhaps a separate firm for crisis communications. And they will typically have another partner for pursuing speaking opportunities. Oftentimes we are brought in to consult in one of these areas – and what we find is that, gradually, we start advising closely on one or more of the others.

Agency 62