Doctor Spin
DECEMBER 4, 2023
A light bulb does not have content in the way that a newspaper has articles or a television has programs, yet it is a medium that has a social effect; that is, a light bulb enables people to create spaces during nighttime that would otherwise be enveloped by darkness.” For questions or PR support, contact me via jerry@spinfactory.com.
Doctor Spin
MARCH 1, 2024
Newspapers, magazines, television stations, and online media companies may have entry-level positions in their PR or communications departments. Learn more: Where To Find Public Relations Entry-Level Jobs Subscribe and get a free ebook on how to get better PR ideas. Corporate communications teams. Media outlets. Marketing agencies.
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PR for Anyone
OCTOBER 13, 2021
Right now, people aren’t opting in much for eBooks but they love checklists and guides. You see how easy these are to remember so when you are speaking with someone, on a podcast, on television, or quoted in an article, you can easily say this custom domain and people will remember the name. Creating an Opt-in/”Freebie”.
Doctor Spin
OCTOBER 16, 2023
Learn more : Digital PR ≠ Link-Building Subscribe and get a free ebook on how to get better PR ideas. But as the digital landscape evolved, so did PR. Social media, blogs, podcasts, and other online channels presented new opportunities for communication. Please support my blog by sharing it with other PR- and communication professionals.
ImPRessions - Crenshaw Communications
NOVEMBER 6, 2018
Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing.
Cision
JUNE 6, 2017
In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. 19 percent were piloting a program.
Polaris
DECEMBER 10, 2014
You can’t blast out a link to your latest ebook. You can’t forward a clip of a recent television interview. (If you’re unclear about current Canadian law in this regard, check out my blog post on the country’s new anti-spam legislation: What Canadian PR Agencies Should Know About New Anti-Spam Legislation ).
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