Waxing UnLyrical
MARCH 11, 2015
“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.
Cision
JUNE 6, 2017
In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. While it’s important to understand, measure, and shape social influence, it can also be extremely complicated for a large company. 19 percent were piloting a program.
Waxing UnLyrical
AUGUST 12, 2015
Some of you might remember the transistor radio. The transistor radio made its debut on October 18, 1954 when Texas Instruments introduced the Regency TR-1 , the first commercially available version of the product. By inventing the transistor radio, Texas Instruments filled a need. ebooks, whitepapers, etc.)
PRSay
APRIL 19, 2016
A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. Commercial radio + Instagram – Commercial radio loves this social network.
Cision
AUGUST 26, 2015
Free Ebook] How to Build an Employee Advocacy Program [link] #employeeadvocacy pic.twitter.com/MIkA7olqa1 — Neal Schaffer (@NealSchaffer) August 19, 2015. Influencer, marketing & social media pro, social selling expert, speaker, author, radio show host. Jeff Sheehan – @JeffSheehan . S/O @ambarmstrong @ibmsocial !
PR Fuel
NOVEMBER 2, 2021
Working with a PR company guarantees your releases will feature on top radio and TV stations and influential websites and social networks. Confirm through their website whether the company has enough experience to achieve measurable results. This could be by providing eBooks or a whitepaper list of all the crucial steps in the process.
Cision
MAY 21, 2015
And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. Learn their approach to strategy, operations, measurement, staffing and more. But why is podcasting important to PR and marketing professionals? to rock your social media and content marketing.
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