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8 Great Linked Tactics for Communicators

PRSay

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. The combination of outdoor and a local online presence is quite powerful.

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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. Years ago, they were your neighbors, the local power brokers, a labor leader, or the respected business sage. 19 percent were piloting a program.

Marketing 239
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11 Tips for Choosing a Press Release Newswire

PR Fuel

Working with a PR company guarantees your releases will feature on top radio and TV stations and influential websites and social networks. Confirm through their website whether the company has enough experience to achieve measurable results. This could be by providing eBooks or a whitepaper list of all the crucial steps in the process.

Writing 52
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The Top 50 Social Media Influencers on Twitter

Cision

CEO of Likeable Local. Free Ebook] How to Build an Employee Advocacy Program [link] #employeeadvocacy pic.twitter.com/MIkA7olqa1 — Neal Schaffer (@NealSchaffer) August 19, 2015. Influencer, marketing & social media pro, social selling expert, speaker, author, radio show host. Guy Kawasaki (@GuyKawasaki) August 19, 2015.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Mass communication aims to meet these needs.

Ethics 52