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Demand Grows For Media Intelligence and PR Information and Software

Mindful Marketing

The Holmes Group did a write up on the report, interestingly pointing out that new players are emerging in the market, offering alternatives to industry traditional media intelligence vendors such as Cision and Meltwater. Of course, as one of those new players (but not contacted for this report), we were happy to read this sentiment.

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The 15 Best PR and Marketing Conferences to Attend in 2020

Onclusive

The world of marketing and PR evolves rapidly. Our post last year on the 10 Best PR and Marketing Conferences to Attend in 2019 was a huge hit, so we’ve added even more insight to bring you 15 of our best conference recommendations. Browse this curated list and then book tickets to kick off your best year of marketing and PR yet!

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Don’t Fear The Robot: Why AI Is Good For PR And Marketing

ImPRessions - Crenshaw Communications

Even in PR, an occupation that’s known as hard to scale and relatively labor-intensive, there are new opportunities to automate large parts of what we do. As machine-learning algorithms grow more sophisticated, it’s natural to assume the worst. I’m not talking about a social media upvote or a Facebook “like.”

Marketing 173
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Building a Global Media Brand with HubSpot [Case Study]

PR 20/20

Artificial intelligence is forecast to have trillions of dollars in annual impact, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations. But, despite pent-up demand for applicable insights into AI for marketing, there were few voices or roadmaps to follow on the subject.

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Competition Among All-in-One PR Software Tools Heats Up [PR Tech Sum]

Sword and the Script

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology.

Software 152
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Director of Product Marketing

Onclusive

Intuitively we all know that PR works, but until now the industry has lacked a reliable compass and the data to prove its effectiveness and justify the investment. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Position Scope. About Onclusive.

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Dawn of the Intelligently Automated Agency

PR 20/20

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. More Intelligent” Marketing Automation. PR 20/20 + Artificial Intelligence + You. Intelligent Automation Solutions.

Agency 84