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2024’s Top 5 PR Trends: What to Watch

Newsfile

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Offer exceptional and empathetic customer service.

Trends 105
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How to Create a Media Kit

5W PR

The options for customization for a Media Kit and additional information are nearly endless, but these pieces are a good place to start: • An about section that describes the brand and the company’s history. • How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable).

How To 176
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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

As an alternative, a company can show a “day in the life” of employees or simply interview them one-on-one in a video featurette, like Elite SEM does in its more traditional talking-heads style post. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post.

Video 149
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The Anatomy of a Press Release: Types, Templates, and Examples

Buzzstream

In an ideal world, these announcements will lead to interviews or, at the minimum, coverage from various target publications. Examples of assets include data, infographics, and videos, among others. Although assets aren’t always available, they can make a significant impact. We recommend including them if you can.

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Searching for Marketing Inspiration? Check out these 55+ Inbound Marketing Resources [UPDATED]

PR 20/20

We tune into these podcasts: Conversion Cast ( @ConversionCast ): Led by Tim Paige ( @TimThePaige ), senior conversion editor at Leadpages ( @Leadpages ), Conversion Cast interviews one company per episode about a specific tactic they used to improve website conversions. Need a mid-day break? to take your mind off work for a few minutes.”.

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Change Agent Spotlight: Marketer Proves Inbound Marketing Success in Manufacturing

PR 20/20

On the flip side, and in later years at another organization, we needed a way to connect with customers over more than price in an industry where price is key. We needed buy in from engineering, product management and customer service. We needed to build a relationship with trust. The second most effective tactic was promotion.

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PRoust Questionnaire: Tina McCorkindale

PR Conversations

For example, a couple months ago, the company published a great infographic about what consumers talk about in terms of payments on social. As a member, I know it is as one of the best companies to interact with on a personal level; the customer service is superb. And then there is USAA.