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The 22 Responsibilities of PR and What They Entail

Onclusive

Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. PR people may also develop guidelines for interacting with the media or even social media.

Training 195
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The 21 Responsibilities of PR and What They Entail

Onclusive

Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. How do you know what’s working? Media Training. Data Journalism.

Training 370
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Social Media Accessibility: How Accessibility Helps Engagement

Burrelles Fresh Ideas

Many developed countries, like the United States and the United Kingdom, require businesses operating within their borders to follow the Web Content Accessibility Guidelines (WCAG) and other laws that encourage accessible and inclusive content for everyone. Accessibility is fundamental to customer satisfaction and retention.

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How to Create an SEO Editorial Calendar So Customers Find You

Contently - Strategy

While every organization has challenges unique to its industry, there are some guidelines everyone can follow to create SEO-driven content. Add internal content links and remove or update old content. Use this information to brainstorm for a blog or other content topics. This creates SEO-optimized content.

SEO 52
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New Rules That Every PR Person Should Know

ImPRessions - Crenshaw Communications

The explosion of digital and social media has made every factor of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. They must offer ideas and inspiration, not just great products and services. Even consumer brands need to position themselves and their companies as leaders.

SEO 204
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How to Avoid the Most Haunted PR Communication Mistakes

Newsfile

As a PR pro, you should maintain consistent messaging so that stakeholders understand your brand’s core values and products. Try using the following methods.

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How to Create an Editorial Calendar That Drives Results

Contently - Strategy

The Backbone of Your Content Marketing: The Editorial Calendar Whether you’re the CEO of a Fortune 500 brand or an intern at a content agency, you’re probably aware of the importance of an organized and well-curated editorial calendar. Their insights can provide a more rounded view of what the content should achieve.

How To 52