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PR Tips For Stellar B2B Bylines

ImPRessions - Crenshaw Communications

If everyone’s already talking about artificial intelligence and customer service, for example, a good byline will address a newer industry frontier, or weigh in on the impact of customer service bots on the consumer relationship. The writing should move smoothly, so keep sentences short and snappy.

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

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Where to Focus Your Marketing Efforts If You Only Have 5 Hours a Week

Cision

You can also create email templates for common customer service inquiries, such as: Where’s my product? Writing Press Releases. Keep a spreadsheet of blog topics so that when you’re ready to write, you’re not challenged with blogger’s block. Write a few articles a week and schedule them in advance.

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The Top 10 PR Strategies for B2B

Doctor Spin

Be the best in your industry or niche at doing something that doesn’t scale—like going above and beyond to provide customer service. Photo: @jerrysilfwer ) How to Write a 1-Page Strategy My inspiration for writing “no-b t” strategies comes from the classic Good Strategy, Bad Strategy by Richard Rumelt.

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The Top 10 PR Strategies for Small Businesses

Doctor Spin

Contrarian Scaling —Be the best in your industry or niche at doing something that doesn’t scale—like going above and beyond to provide customer service. How to Write a 1-Page Strategy My inspiration for writing no-b t strategies comes from the classic Good Strategy, Bad Strategy by Richard Rumelt.

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40+ Blogs Marketers Should Be Following

PR 20/20

Sign up for free ebooks, webinars, and other resources (i.e., Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence. Copyblogger ( @copyblogger ): Offers step-by-step, actionable content.

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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

That means you need to write messaging that’s completely client-concentric. The next time you write marketing copy: Use “you” instead of “we”. Write like you talk. Gather feedback from your sales and customer service teams. Think ebooks, white papers and even blog posts. Ask for feedback, ideas and insights.