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Did Qatar Get Its $300 Million Worth in World Cup PR?

Katie Paine's Measurement Blog

2022 brought a number of major media stories that highlight our long-time mantra that measures of success need to include not just quantity metrics (e.g., They want to be known as a world-class business and tourism destination on par with their neighbors to the east, Abu Dhabi and Dubai.

Tourism 52
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Growing out of lockdown: how to scale an agency

Stephen Waddington

Agencies that have had a measure of luck, combined with good management have weathered the crisis and are in a good position to scale and grow. Exercise, hospitality, high street retail, travel, tourism, and sport have all been dealt a brutal blow.

Agency 92
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Maxim Behar for NOVA TV: Bulgaria Does Not Need Visas for Tourists, but a Minister of Branding

Maxim Behar

According to Behar, Bulgaria should not have visas for tourists, but rather advertise its tourism more and appoint a minister of branding, who is more than needed now than ever. In this way, they develop their tourism and support themselves. You have caught a good trend - the future of health tourism. We are adamant.

Tourism 52
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Top 11 PR Crises in 2020 So Far

Prohibition

It goes without saying that COVID-19 is without a doubt the biggest global crisis that has been faced for decades. Which is potentially a further error, as it would be appreciated by all to receive real clarity on the COVID-19 crisis plan. We could possibly all do with a drink, or three, after that PR crisis. Coincidence?

Crisis 71
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Top 11 PR Crises in 2020 So Far

Prohibition

It goes without saying that COVID-19 is without a doubt the biggest global crisis that has been faced for decades. Which is potentially a further error, as it would be appreciated by all to receive real clarity on the COVID-19 crisis plan. We could possibly all do with a drink, or three, after that PR crisis. Coincidence?

Crisis 62
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Recap Part I: #PRStudChat Discusses PR Education & Learning

Deirdre Breakenridge

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. I resonate with what Valerie Simon tweeted, “A good PR education can change the way you research, question, plan and measure!”

Education 150
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Maxim Behar for 24 Daily Newspaper: The Failure of the Bulgarian Health Campaign

Maxim Behar

In this sense, with an average of 80 percent vaccinated in Europe and 20 percent in Bulgaria, the image of our country is completely ruined – in terms of investment, tourism, in every way. What stronger argument than this could the Government get to take urgent emergency measures immediately. for decades to come. Unbelievable!