Did Qatar Get Its $300 Million Worth in World Cup PR?
Katie Paine's Measurement Blog
MAY 23, 2023
2022 brought a number of major media stories that highlight our long-time mantra that measures of success need to include not just quantity metrics (e.g., They want to be known as a world-class business and tourism destination on par with their neighbors to the east, Abu Dhabi and Dubai.
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