Reputation Us

JUNE 23, 2019

Today’s crises are taking on many unique forms and degrees of seriousness, and often take businesses by surprise—cyber incidents, executive resignations, M&A, disgruntled former employees, customer complaints on social media, salacious press headlines, etc. So how does a company handle a corporate crisis in today’s world?

Corporate 74

Corporate Crisis Management Exercises Crisis 74

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

An anonymous quote tells us, “A mistake should be your teacher, not your attacker,” and those in public relations would be wise to remember it when something goes awry. Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training.

Skype 170

Skype Interviews Crisis Communications Crisis 170

ImPRessions - Crenshaw Communications

JULY 19, 2018

He’s now blaming the marketing agency involved in a media training session for goading him into uttering a racist word. Elon Musk also made waves with a self-inflicted PR crisis this week — this one on a more global scale. Thankfully, the road to regaining investor confidence is well traveled.

Leadership 136

Leadership Media Training Employee Travel 136

PRSay

OCTOBER 13, 2021

To build trust with the public, companies “have to commit to it at all levels of the organization. When issues of public trust arise, how do the panelists balance the need to respond quickly with the necessity to “carve out time to make a complete and thoughtful assessment?” Trust ‘can’t be a communications strategy.’.

Communications 148

Communications Pharmaceuticals Corporate Film 148

ImPRessions - Crenshaw Communications

JULY 31, 2017

Nothing in public relations is quite as rewarding as securing an important interview for a client. For some, this can mean an intense media training session. Anna Mariotti, Public Information Coordinator at WSP USA, stresses the importance of clients’ having a media liaison or PR person sit in on the interview.

Interviews 206

Interviews Media Advertising Advertising 206

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

At a certain point, most small businesses outgrow their first forays into public relations. But we in public relations do. Without a PR firm in tow, the odds are that a company spokesperson hasn’t been thoroughly prepared to face the media. Media training is one of the key benefits that a professional agency provides.

Company 136

Company Interviews Reputation Privacy 136

PRSay

NOVEMBER 2, 2017

This provides an opportunity to build upon the individual experience and transition to reputation management and crisis communications, all the while having students emphasize how the brand plays into the narrative surrounding a corporate or personality crisis. She is a public affairs and media consultant based in Washington, D.C.

Communications 120

Communications Case Study Training Reputation 120

PRSay

MARCH 25, 2019

Anything written inside an organization should be treated as if it could quickly go public. Ask yourself: “Would I be OK if this email went public?” There is an understandable temptation to tell employees more than you would want the public to know about a situation. Failure to handle the timing right can hurt your public image.

Internal 155

Internal International Communications Employee 155

Waxing UnLyrical

APRIL 11, 2012

So when you get a little nutty and have a naked public meltdown or go fruit loops on an airplane headed for Vegas…and you’re the pilot , it’s going to negatively affect your brand. Invest in getting your spokesperson(s) media trained. Take the time to develop a crisis communications plan. And why not?

Media Training 70

Media Training Crisis Training Crisis Communications 70

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Research reporters, anticipate questions. Use metaphors to paint pictures.

Media Training 180

Media Training Training Interviews Media 180

Communications Conversations

AUGUST 21, 2018

I get to work with so many different types of media on a daily basis – from tech outlets to both long- and short-lead lifestyle/consumer publications, to national and local news stations. We all get out into the field on a regular basis to meet with our store leadership, identify great Blue Shirt spokespeople and meet with reporters.

Sports 113

Sports Retail Local Report 113

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Any crisis communications team must be ready to respond at any hour to an escalating event, and that speed is vital. Corporate leadership recognizes the critical importance of getting everybody on the same page – no easy task in organizations with 20,000 employees. It’s not just press releases and media training.

Trends 199

Trends Corporate Employee Analysis 199

PRSay

JUNE 28, 2022

A press conference can be a risky way to convey information to the media and the public, particularly during a crisis. Unfortunately, recent history offers other examples of what not to do in a press conference after a crisis. But as experience shows, initial reports are often wrong.

Conference 180

Conference Crisis Training Public Affairs 180

Cision

NOVEMBER 3, 2016

As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

ImPRessions - Crenshaw Communications

MAY 31, 2017

What’s the cost of a brand crisis? As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. When it comes to a brand reputation crisis, digital media is the great leveler.

Crisis 180

Crisis Airlines Brand Branding 180

Sword and the Script

DECEMBER 15, 2020

Michelle Garrett | Garrett Public Relations. One area likely to see such permanent change is the events space, and how organizations use events for marketing and publicity. Every employee needs media training. The pandemic boosted webinars, lives, online training, lectures, and the like.

Marketing 170

Marketing Employee Content Marketing Training 170