Melissa Agnes

JANUARY 11, 2015

Often, within my speaking engagements, I use the National Weather Service as a great example of innovative communications in times of emergency. Their collaborative and explorative mindset, their use of social media and mobile technology – they’re an interesting case study and a great example for others to be inspired by and learn from.

Crisis Communications 100

Crisis Communications Crisis Strategy Wireless 100

The Proactive Report

NOVEMBER 1, 2022

The growth of new technologies and platforms in the communications landscape deliver as much uncertainty as they do opportunity. A negative news story can get published online and go viral in minutes, spinning out of control and triggering a PR crisis before an organization even has time to contemplate its response.

Communications 130

Communications Social Media Employee Crisis 130

Sword and the Script

APRIL 2, 2024

sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He This latest move may make financial sense, but it’s the second serious crisis communications distraction for the company in Europe. PR tech briefs and mentions Mobile app for Notified PR platform. Measurement templates.

Reddit 179

Reddit Software B2B Technology 179

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

5W PR

AUGUST 12, 2020

For all these scenarios, companies should have an effective internal communication strategy. Adopting a multichannel internal communication strategy, which incorporates tools like desktop alerts, mobile alert apps, and open-click alerts, help alert staff members. Adopt content formats that employees can relate to.

Healthcare 88

Healthcare Strategy Communications Policies 88

PRSay

OCTOBER 25, 2017

Companies should have strong pre-crisis and crisis plans in place. This type of planning includes making sure that your team is communicating well internally, too. “If A new era of crisis communication is upon us. “You won’t know those things are happening unless you’re listening,” said Luttrell.

Social Media 120

Social Media Conference Media Corporate 120

Beyond PR

SEPTEMBER 7, 2016

Peter says putting together a crisis communications plan is not optional. In that case, think of your crisis communications plan as a guide, but don’t be afraid to go off-plan. Consider adjusting your communication so that it appeals to all of your audiences. You can’t force something to go viral.

Crisis Communications 40

Crisis Communications Crisis Viral Mobile 40