Crisis Communications Measurement Media Relations Print 
Onclusive
AUGUST 3, 2021
And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. Overall, 78% of PR pros measure their communications effectiveness.*
Sword and the Script
APRIL 2, 2024
The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.” Users can track and share media mentions on the go. Measurement templates. Reddit data.
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Burrelles Fresh Ideas
JANUARY 9, 2024
Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. This is especially challenging with the increasingly fragmented media ecosystem, but Burrelles can help ! We can help!
ImPRessions - Crenshaw Communications
JANUARY 16, 2018
. “Lean” communications like emails or shared documents are best for routine updates and edits to materials. Although not every team will thrive with the same mix, it pays for teams to work together and experiment to develop the right communications blend. Misguided media relations strategy.
Newsfile
FEBRUARY 28, 2024
Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage?
Sword and the Script
NOVEMBER 26, 2019
How can you tell if your media relations efforts are having an impact? PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. The company works with adtech networks to do for media coverage what adtech is doing for advertising. Even surveys don’t really cut it.
Cision
SEPTEMBER 10, 2015
In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. For media relations and PR professionals, this means even more attention to not just the text and images but the coding and metadata of online content. Prepared for a brand crisis?
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