Bianchi Biz Blog

FEBRUARY 18, 2021

To succeed in PR long term, you need to create, grow and sustain genuine relationships with the right journalists, event organizers, influencers and bloggers covering your industry. Attend industry events – trade shows, webinars, conferences, etc. – Advanced Automotive Technology PR Agency. Author: Jim Bianchi.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. This is for good reason because research demonstrates events are often a good source of leads. However, events come with one big caveat: they are very expensive. The Show Never Ends .

Trade Shows 86

Trade Shows B2B Conference Marketing 86

Cision

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. Know Your Audience. Be Imaginative.

Industry 195

Industry Trade Shows Marketing Film 195

Sword and the Script

DECEMBER 30, 2017

7) How B2B Marketing Can Get More out of Trade Shows. Events are a top source of leads and businesses invest a lot in them. Everyone is doing “more content” when what might actually make the budget go further is a little planning, creativity and even daring to be different. The 7 Worst-Performing Blog Posts in 2017.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Beyond PR

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. Know Your Audience. Be Imaginative.

Industry 76

Industry Trade Shows Marketing Film 76

Sword and the Script

MAY 22, 2018

If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” And one more key element – the importance of live events.

Marketing 62

Marketing B2B Print Technology 62

Landis PR

JANUARY 3, 2022

PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”. So, to stay relevant, our focus must be even more on what separates the human brain from the machine: Creativity, Strategy, Feelings – and value-driven by high-quality content.”.

Trends 52

Trends Trade Shows Agency Communications 52

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Boost Content at an Upcoming Event - Print physical copies of your content and give them out to VIPs who attend an upcoming speech by the author or share them at your trade show booth.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 15, 2020

2020 accelerated the invasion, and in 2021, every technology in your marketing stack will be powered by AI on some level. One area likely to see such permanent change is the events space, and how organizations use events for marketing and publicity. Creative employee communications. Susan Kostal | Stet.

Marketing 169

Marketing Employee Content Marketing Training 169