Creativity, Ethics, Privacy and Writing

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Ethics

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Writing

Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. Meltwater announced six principles to govern the ethical development of AI. Content picks PR ethics.

Analysis

Analysis Tools Software SMB

What You Need To Know About Generative AI Prompts For Public Relations

The Hoyt Organization

SEPTEMBER 8, 2023

This not only improves efficiency but also allows PR professionals to focus more on strategic and creative aspects of their work. The Legal & Ethical Implications Another issue to keep in mind is the legal and ethical implications of using AI in public relations. Retaining this balance is essential.

Publicity

Publicity Ethics Analysis Data

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Webinars

Do's and Don'ts: How to Pitch Your Press Release to Journalists

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Trending Sources

We Must Confront the Uncomfortable Truths – Roger Bolton

Ethical Voices

APRIL 17, 2023

He discusses a number of important ethics issues, including: It’s great to be with you, Mark. It was the end of my journalism career, but within two weeks I knew that I’d made the right decision, because not only was I writing stuff for him, but I was influencing the way he thought about things.

Enterprise

Enterprise Ethics Engineering Technology

Webinars

Do's and Don'ts: How to Pitch Your Press Release to Journalists

MORE WEBINARS

Integrating Clubhouse in and out of the classroom

Karen Freberg

JANUARY 18, 2021

There have been some concerns around Clubhouse as a whole related to moderation and bullying (as Taylor Lorenz has reported on ) other items that have been reported, so providing students with a window exploring the best professional and ethical practices on using the app strategically could be a great exercise. Also, privacy (ex.

Groups

Groups Social Media Ethics Meeting

Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” AI will continue to have a profound impact on creative and marketing fields, including PR. There will be a glut of AI-generated content as well.

Writing

Writing Communications Marketing B2B

Dawn of the Intelligently Automated Agency

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Then, we use the templates to automatically write individual press releases at scale for a fraction of the cost. Career paths will evolve.

Agency

Agency Enterprise Technology Analytics

Why public relations must wake up to wearables

PR Conversations

AUGUST 7, 2014

My question is this: What are public relations and communication management professionals doing to educate their organisations (and/or governments and leaders) as to the ethical and moral implications of the social shifts ahead? The wake up call. In June of this year, the Global Alliance held a summit to discuss professional credentials.

Publicity

Publicity Ethics Technology Government

PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]

Sword and the Script

AUGUST 1, 2023

Plus, unlike other generative AI tools where you need to register with an email and phone number, we anonymize all data we pass to OpenAI, providing an additional level of privacy.” ( Source ) Cision. A code of ethics isn’t a bad idea. The second is an enhancement to its AI Writing Assistant, first unveiled a couple of months ago.

Software

Software Pitching Ethics Privacy

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing.

Marketing

Marketing Content Marketing Data Social Media

Google’s Cookie Ban May Put a Brighter Spotlight on Original Content

Contently - Strategy

APRIL 14, 2021

“People have become increasingly uncomfortable with having targeted ads popping up based on their searches,” said Justin Antonipillai , founder and CEO of WireWheel , a data privacy management software company. “We’ve But from a privacy perspective, Google’s move may provide consumers with greater control over their data.

Privacy

Privacy Google Advertising Advertising

How Much Human Agency Do We Require in Public Relations? – Ant Cousins

Ethical Voices

AUGUST 21, 2023

I recently read how Cision created a code of ethics for AI development and I wanted to have him on to talk about it. Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations?

Agency

Agency Publicity Ethics Analysis

Questions are the Key to AI and Ethics

Mindful Marketing

MAY 3, 2024

Allowing AI to drive information gathering, analysis, and even creativity can be very helpful, but without a heavy human hand on the wheel, is society on a collision course to moral collapse? Among other things, the right questions clarify needs and spur creative solutions. million people , or more than a third of the U.S.

Ethics

Ethics Privacy Radio Sports

9 Ways to Become a Marketing Artificial Intelligence Pioneer

PR 20/20

NOVEMBER 29, 2018

This can be applied to predicting: email clicks and open rates, lead conversions, customer churn, content and creative performance, optimal ad budget distribution, ideal price points, audience targeting, consumer needs and preferences, product purchases, campaign ROI and hundreds of other use cases. Be curious. Explore AI.

Marketing

Marketing Technology Training Privacy

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

DECEMBER 11, 2018

8) Creativity over productivity. 2019 will finally be the year when creative concepts, PR, branding teams are held more fully accountable for downstream effects on brand search and performance marketing lift. Performance marketing companies will work to build out their creative capabilities. 15) Ethics in PR revisited.

Social Media

Social Media Marketing Media Creativity

Public Relations Today

Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

What You Need To Know About Generative AI Prompts For Public Relations

Webinars

Trending Sources

We Must Confront the Uncomfortable Truths – Roger Bolton

Webinars

Integrating Clubhouse in and out of the classroom

Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Dawn of the Intelligently Automated Agency

Why public relations must wake up to wearables

PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Google’s Cookie Ban May Put a Brighter Spotlight on Original Content

How Much Human Agency Do We Require in Public Relations? – Ant Cousins

Questions are the Key to AI and Ethics

9 Ways to Become a Marketing Artificial Intelligence Pioneer

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

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