Content Marketing Reputation Television YouTube 
Burrelles Fresh Ideas
MARCH 5, 2024
Earned media refers to attention and exposure that a brand receives organically, without direct payment or control over the content. It can be leveraged for lead generation, brand reputation, and loyalty building. User-generated content/word-of-mouth recommendations. Product roundups by other content creators.
ImPRessions - Crenshaw Communications
DECEMBER 15, 2017
Reputation management – more 24/7 than ever. If you don’t believe that video is the predominant medium for communicating today – check out just these five stats: 82% of Twitter users watch video content on Twitter. YouTube has over a billion users, almost one-third of total internet users. 2017 PR Takeaways.
Cision
JUNE 6, 2017
According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.
Polaris
APRIL 7, 2015
Yet if you work for a large company with a good reputation, should you? Marketers trying to get budgets approved to produce professional video sometimes face objections from CFOs (or even CEOs) who argue: “We all have iPhones. Use the same footage to create content for television, as well as online and social platforms.
Critical Mention
OCTOBER 29, 2019
For example, organizations communicating with television coverage audiences should take a different approach than they would on social media. What you once thought was going to bring positive attention to your organization has done the opposite, and now you have to go into full PR mode to protect your brand’s reputation.
Critical Mention
MARCH 16, 2020
Her follower count and reputation as a winner make her an incredible influencer and promoter of the brands she displays in her posts. million followers on YouTube with multiple videos that have been viewed by billions of people. Liza Koshy rose to fame by capturing a great number of viewers on her Vine and YouTube videos.
Critical Mention
FEBRUARY 6, 2020
Ask other PR and communications professionals you know about which media monitoring companies have a reputation for providing great service. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency.
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