Sword and the Script

MARCH 27, 2018

For example, pick a trade publication in any vertical market and study the headlines. 4 Big Media Trends that have Upended PR and Marketing. How B2B Marketing Can Get More out of Trade Shows. Editors and PR people traded notes more frequently when advertising sales and marketing also traded notes.

Media Relations 76

Media Relations Media Trade Shows Journalism 76

Sword and the Script

OCTOBER 24, 2017

That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. Analysis: B2B marketing must develop its market. A different study that Chief Marketer reported found B2B organizations are slow to follow up with leads. As I say in the introduction above, marketing doesn’t work in isolation.

B2B 64

B2B Report Marketing Survey 64

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Jack of all trades. Real effort into digital and social. Semi-controlled chaos.

Communications 124

Communications Crisis Internal International 124

Critical Mention

MARCH 12, 2018

For example, one of the things we learn early on in media relations is how far ahead some publications plan their editorial content. Better start pitching EARLY, say in July. Is your brand exhibiting at the industry’s biggest trade show? Have you factored in content marketing? It’s easy to avoid doing this.

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. Develop Your Pitch. Keep your pitch email short and sweet.

Writing 82

Writing How To Media Guidelines 82

PR Fuel

JUNE 16, 2021

When generating leads, content marketing is considered three times more efficient than other strategies. Meanwhile, about 60% of marketers have developed a content marketing strategy. . Nearly 80% of content marketers incorporate press releases into their content marketing strategies, too.

Content Marketing 52

Content Marketing Trade Shows Product Launch Strategy 52

Sword and the Script

JANUARY 9, 2018

In the fray that is the day in the life of marketing, we sometimes forget to share with the very people in the trenches with us. You should also check the contributed guidelines from the publication that first published the article as often they require content to be exclusive for several days or weeks. 1) Share the news internally.

Media 98

Media B2B Groups Conference 98