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How to Conduct Skype and Facebook Live Interviews with the Media

Critical Mention

Whether you are an influencer or your job entails promoting a subject matter expert, knowing the ins and outs of how to conduct a social media interview is an essential skill for your earned media goals. This can make the difference between getting the interview or not. Make sure you have a secure internet or Wi-Fi connection.

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The Relationships You Must Commit to for Content Marketing Success

Cision

With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address.

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What does the ?Comms Brain? look like in 2020?

PR in High Definition

In the piece, Claire Walker also outlines the biggest changes to her role – and in the feature, you can also read what she thinks are the three most important skills for a marketer today, and the most important priorities. As an agency leader, I spend 5 x more time on Zoom and Skype virtually walking the talk to the team and to our clients.

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Which Tools Should You Choose for Podcasting Success?

Cision

With smartphones, particularly the iPhone, it is easy to download and consume episodes, and awareness of the audio content medium has doubled since 2006. Brands should leverage podcasting in their content marketing strategies, especially if they want to engage a loyal audience. What will a mixer do for your podcast?

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Master Podcasting Practices: Q&A With Kerry O’Shea Gorgone

Cision

If you plan to interview people who aren’t sitting next to you, you’ll also need Skype or other VoiP to conduct phone interviews. Are there services other than Skype for recording podcasts? Q: How much prep/research time do you spend for each interview? Q: What is the best site for podcasting using a desktop?

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The PR Pro’s Guide to Podcasting

Cision

Why should your brand consider adding podcasts to your content marketing strategy? Turner said podcasts better enable people to have emotional responses to our content. Will you have an interview format or a monologue format? An interview format gives listeners a break from one voice. Pick a format. Use dampening.

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8 Great Linked Tactics for Communicators

PRSay

If I can get a conversation going with a provocative question on the right subReddit a day before the interview, I can drive more attention to my thought leader. Posting substantive comments with a link to the interview on the subReddit afterward will also drive engagement, traffic back to the site and reach. Email Marketing and….Everything