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Tips for Working with Millennial Media Outlets

Business Wire

He said people like to consume quality stories as they always have. When asked about the length of articles, panelists agreed that both long and short form content are important to create as different audiences consume in different ways. Analytics surface what news and consumer stories are performing the best.

Reddit 159
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How to Leverage Emotions to Boost Digital PR

Cision

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

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The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

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#17: How PepsiCo’s Creators League transforms trends into brand activations

NewsWhip

PepsiCo’s nine human drivers for consumers | 5:28-7:33. Exploring different platforms: TikTok, Clubhouse, and Reddit | 17:28-20:06. We try to be very consumer-centric. We have a consumer centricity team. There’s no expectation that this needs to go viral or it needs to do this, but you learn a lot from that.

Trends 78
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How to Ideate a Successful Survey Campaign

Buzzstream

Another consumer survey from Fashion Revolution , which ranks for “fashion survey,” only gets 50 searches per month but has accrued 201 linking root domains consistently since it was published a few years ago. Enter Reddit. New to Reddit? While on Reddit, keep your eyes peeled. YOUR INDUSTRY + facts.

Survey 90
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The Ultimate Guide to Repurposing Content Like a Boss

Contently - Strategy

Did one of your whitepapers go viral—backlinked by many notable websites? Repurpose it into an interesting Twitter or Reddit thread, LinkedIn post , or Instagram carousel. consumers are choosing to tune in. Is there a YouTube video that garnered thousands of organic views? Which podcast episodes have the most downloads?

eBook 129