Consumer eBook Storytelling Writing 
The Resolution Blog
OCTOBER 15, 2019
Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. We were inspired to write this post after hearing about Hectare’s brilliant B2B Tinder for cows campaign mentioned in our recent podcast. As a result, campaigns are often dry, serious, and?—? just a bit boring.
Sword and the Script
DECEMBER 28, 2022
Every year I read and write about dozens of reports on B2B marketing and PR. Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. 34% said ebooks. Effective storytelling improves valuations. billion in 2021
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Beyond PR
JANUARY 3, 2017
Storytelling. Environmentally-safe household product company Seventh Generation’s mission statement makes for a great foundation for its story: To inspire a consumer revolution that nurtures the health of the next seven generations. Don’t leave that story up to interpretation; write it out and disseminate it to all departments.
PR 20/20
SEPTEMBER 11, 2018
This year’s event offered a wide variety of topics organized into tracks like content strategy , search and data , process and workflow , demand generation , visual storytelling , content distribution , teams and culture , and much (much!) Our audiences will make time to consume content that both grabs and holds their interest.
PR 20/20
SEPTEMBER 21, 2017
More specifically, can we use machines to write blog posts at scale?”. For example, let’s take the case of an ebook. When someone downloads an ebook, a marketer defines a set of rules that tells the machine what to do next (i.e. If visitor downloads ebook, then send three-part email ). Write data-driven content.
5W PR
FEBRUARY 22, 2024
Digital media has become an integral part of people’s lives, shaping how they’re able to communicate, entertain themselves, consumer information, and more. Start with user-friendly tools and online tutorials to practice writing, editing, designing, and creating any sort of content consistently.
ReimaginePR
SEPTEMBER 21, 2016
Consumers will have no choice but to comply and stay within the boundaries of the new police state that used to be known as the wide open web. Criminal sanctions are now on the table for file sharing fair use data and other consumer-owned digital property. Click To Tweet. The Lack of Private Data Protection. Lawmakers in the U.S.
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