article thumbnail

10 tips for pitching major media outlets

Axia PR

Confessions from a daily newspaper editor. Pitching major news outlets requires skill and finesse. A poorly constructed pitch can really harm your company’s reputation. To effectively pitch a major media outlet, it’s important to put yourself in the journalist’s shoes.

article thumbnail

The Human Touch

Prakkypedia

Or in other words: “What can I pitch to the media?”. Don’t overlook the people that work in your organisation: they could be the key to your next magazine piece, newspaper profile or 30-minute radio conversation. Community newspapers and websites often seek profiles of people that live in the area.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Met the Media: Ryan Gehm, Editor-in-chief at Truck & Off-Highway Engineering

Bianchi Biz Blog

We report on key engineering topics impacting medium- and heavy-duty trucks and buses, as well as the construction, agricultural, mining and other off-highway mobility sectors. A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show.

article thumbnail

Behind the Headlines With Rich Oppel

Cision

Before you pitch a journalist, you must think about how your story adds value for your audience. What are some of the biggest pitching mistakes communication professionals make? How many pitches is he likely to read? I find that some young professionals don’t read newspapers or influential websites. Everyone wins.

article thumbnail

The Art of Selling in Public Relations

The Hoffman Agency

editorial coverage on newspapers, magazines, TV programmes), as compared to paid media (i.e., Typically, PR agencies construct their business around writing strategies, positioning their bread and butter as the pen and paper, drafting and scripting content that includes advertorials, media releases and statements. advertisements).

article thumbnail

Brainstorming Tips for Your Public Relations Campaign

Mora Communications

Your being featured in a magazine, newspaper, television, or radio positions you as a professional in your field. Effectively utilizing every step of your PR roadmap is what’s going to construct your brand and help carry you through, to more prospects, customers/clients and sales. It cements your expertise.

article thumbnail

PR and Content Marketing Insights from the Edelman Trust Barometer

Sword and the Script

It had a name that sounded like a daily newspaper – the “Herald” or “Courier” or something like that – but the “about us” section was telling. I saw this clearly in 2009 when a story I was pitching by email didn’t get traction until I turned it into a corporate blog post. There are fewer reporters.