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Behind the Headlines With Rich Oppel

Cision

Before you pitch a journalist, you must think about how your story adds value for your audience. In short, I will assist CEO Thomas Graham and EVP Angela Dejene in executing our mission and in planning for and managing the growth of the agency. What are some of the biggest pitching mistakes communication professionals make?

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The Art of Selling in Public Relations

The Hoffman Agency

By Low Sieu Ping , Senior Account Executive, The Hoffman Agency Singapore. Unlike advertising agencies, PR agencies promote companies or individuals via earned media (i.e., editorial coverage on newspapers, magazines, TV programmes), as compared to paid media (i.e., advertisements). Selling an intent. Is that all?

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Pretty Decent Pitch: From The Laermer Files

Bad Pitch Blog

Here is a decent pitch (DP) from RLM pr. Those benefiting from the sources found in this empire of a magazine include: business consultants, legal and accounting agencies, banks and financial services organizations, construction firms, real estate agencies, media companies and service organizations in the New York region.

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How To Become A Public Relations Star

Waxing UnLyrical

My own ability to listen has given me story ideas , helped when dealing with journalists and been infinitely beneficial in pitch meetings. Show that you’re resilient, open to constructive criticism and have an ability to bounce back from disappointment. Not as common is a genuine interest in the things around them.

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What is Digital PR? Read Before Starting Your First Campaign

Buzzstream

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV.

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How to Build A Media List (Without Paying For One)

Buzzstream

If you aren’t reaching the correct person, a media pitch , no matter how good, will not matter. According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Not personalization, timing, or pitch length; relevancy is the main driver of success.

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PR Rock Stars (of the future): 19 new college grads ready to take over the world

Communications Conversations

She is editor-in-chief of The Winonan , WSU’s campus newspaper; she is president of the WSU Public Relations Student Society of America chapter; and she is executive director of the WSU St. In class group projects and activities, Mallory is a respected leader and can be counted on to share constructive critique and help with fellow students.

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