Sword and the Script
JUNE 13, 2023
A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.
Sword and the Script
MAY 16, 2020
Of all the media relations insights the best one is this: be relevant. The vast majority of media relations hinges on relevancy. The UML is an occasion roundup of three related ideas that have been vetted, wrapped in insight, and presented here for your perusal. >>> 17) Are PR pitches useful?
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Bianchi Biz Blog
OCTOBER 28, 2020
A virtual press conference is a news conference conducted using online internet tools to connect an organization’s newsmaker(s) and working journalists with audio and video for real-time interaction without the need to be in the same location. This also enable participant to go back to the replay to capture quotes and sound bites.
5W PR
AUGUST 23, 2023
PR specialists build relationships with journalists, bloggers, and influencers to secure media placements and handle crisis communication when necessary. Media relations manager Media relations managers focus on cultivating relationships with media outlets to ensure positive coverage for their organization or clients.
ImPRessions - Crenshaw Communications
NOVEMBER 6, 2019
Worse, they may let the news trickle out without a proper media strategy. Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. An on-and-off approach to media relations and executive visibility will fall short. Inadequate resources.
Bianchi Biz Blog
JULY 20, 2023
What this means for PR practitioners: While CES’s international mix of media offers extraordinary media relations opportunities, be sure to prepare your experts for a mix of cultural norms to help ensure respectful, impactful media engagements. CES draws new global exhibitors / expands exhibitor space.
ImPRessions - Crenshaw Communications
APRIL 18, 2017
Hold weekly conference calls to keep abreast of activity. Client conference calls that involve a large group are sometimes more of a security blanket than a truly productive exercise. According to a survey by Intercall, more than 60 percent of call participants admit to doing other work on conference calls. Not so fast.
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