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The Storyteller's Guide to MAICON: 7 Sessions You Can't Miss

PR 20/20

At the heart of what we do, all marketers are storytellers. They gather invaluable behavioral insights by using the data they gather from their community of users as they interact with the extensive world of Netflix content. What : Writing formulaic content is a mundane pain. Find out more about the workshop here.

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The Purposeful Inclusion Principles Every Leader Needs to Put into Practice

Stern + Associates

As she writes in the bestselling “ Inclusion on Purpose: An Intersectional Approach to Creating a Culture of Belonging at Work ” (MIT Press, March 2022), a culture of belonging doesn’t just happen; we have to work at it. Inclusion on Purpose’ shows how to build an inclusive workplace and culture through storytelling and practical frameworks.

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PR Rock Stars: Room & Board’s Rebecca Lechner

Communications Conversations

As employment brand manager, I work to share the story of why top candidates should want to work at Room & Board – by sharing the story of our people, culture, guiding principles and how we give back through community partnerships. But one thing that ties into so many of my upcoming projects is storytelling.

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Associated Press Story Innovator Ted Anthony Urges Communicators to Be Curious

PRSay

Anthony, director of new storytelling and newsroom innovation at The Associated Press , was the guest on Feb. For its February issue , PRSA’s Strategies & Tactics was devoted to the topics of writing and storytelling. Anthony urges storytellers to be omnivorous in their curiosity. Find more details here.

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PR Is As PR Does

Waxing UnLyrical

It’s the reason I was really happy that BNET chose me to be its Startup Storyteller … and it’s what I do. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? This is a topic that is near and dear to my heart, though. Wanna Subscribe? Shall We Tweet?

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Public Relations Lessons From Jesus, The Apostles And The Bible

Waxing UnLyrical

Jesus as the ultimate storyteller Regardless of the accuracy of the story of Jesus (when exactly he was born, who the Magi were, etc.) Just imagine how many people were telling these stories, for them to have survived, in some shape or form, to the point where they were recorded in writing. Here are three. Wanna Subscribe?

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How Reading Fairy Tales Can Improve Public Relations

Waxing UnLyrical

They’re doing such a good job of it, that they’re getting their customers and community to tell their stories for them. It is really about using the channels so well, building such good relationships with one’s community, that they are energized to tell your story for you. I’ll never forget that. Shall We Tweet?