NewsWhip
FEBRUARY 19, 2021
I’d like to focus on a particular group who are impacted by this new reality: the professionals charged with protecting corporate reputation. Aggressively adapting to this future is going to be a requirement for these professionals to maintain their responsibility for reputation strategy – and their professional relevance. .
NewsWhip
OCTOBER 21, 2020
For global companies, reputation is the new gold. Meanwhile, the threats to reputation have never been more variable or complex. Today’s communications professionals are tasked with the delicate work of anticipating, managing, and responding to reputation crises, often all at the same time — and with very little time for analysis.
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NewsWhip
JULY 20, 2022
Whether that be in a published article or a single tweet thread, one poor mention can make or break a brand’s reputation. . Brands now have the power of complete coverage when it comes to reputation — an invaluable tool for any organization. Because of this, media monitoring has become a booming niche. Online media monitoring.
PR in High Definition
AUGUST 29, 2017
Fake news has already caused havoc in the political sphere and causes reputational damage. To combat this, PR professionals must think about how to use listening tools and utilise community management to combat any fake news that does arise about their brand. The role of community management and social listening.
PRSay
APRIL 22, 2021
The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.
Flack's Revenge
FEBRUARY 16, 2017
If they don’t, their brands and reputations (and hence businesses) will take a beating. Reddit’s r/news/world Community used a Series of Nudges to Push Users to Fact-check News. I completely disagree. No one wants to spend time in places where there is lots of junk. Who Should Judge Truth?
Reputation Specialist Michael Toebe
AUGUST 19, 2021
Regardless of whether the person labeling another person in a way meant to hurt them is successful in their legal defense and possibly receives help from the court with their legal costs, one’s own reputation, ironically gets called into question when they are being sued for blaming someone else for ugliness.
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