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Fake news about brands — a new era of reputation management

PR in High Definition

Fake news has already caused havoc in the political sphere and causes reputational damage. To combat this, PR professionals must think about how to use listening tools and utilise community management to combat any fake news that does arise about their brand. The role of community management and social listening.

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The Ugly Side of Social Media Sharing

Waxing UnLyrical

I love the collaborative energy, thoughts and community. ” Susan’s friend then shared it to her personal Facebook page with the privacy setting “friends only.” But what happens when “sharing” infringes on the privacy rights of others? Guest post by Jenelle Conner. I am a social media advocate.

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What is Predictive Media Intelligence?

NewsWhip

The media ecosystem seems to have all the predictability of a storm, with reputation threats, crises and major news events exploding on millions of potential vectors. . Predictive engagement data becomes even more useful for reporters and communicators when combined with other information.

Media 88